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ORDINANCE NO. 5766 <br />AN ORDINANCE OF THE CITY OF ANAHEIM AMENDING <br />VARIOUS SECTIONS OF TITLE 4 AND TITLE 18 OF <br />THE ANAHEIM MUNICIPAL CODE RELATING TO <br />FREEWAY -ORIENTED SIGNS. <br />WHEREAS, Planning staff has made a comprehensive study of <br />freeway -oriented freestanding signs to identify the visual <br />impacts of existing signs, particularly in view of recent and <br />ongoing freeway improvements, and to review existing sign <br />development standards for functionality in anticipation of <br />potential requests for freeway -oriented signs; and <br />WHEREAS, the study consists of photographic inventory of <br />existing signs, a survey of sign requirements in ten Orange <br />County cities traversed by freeways and meetings with <br />representatives of the Chamber of Commerce to receive insight <br />from the business community; and <br />WHEREAS, existing provisions of the Anaheim Municipal Code <br />currently authorize freestanding freeway -oriented signs by <br />conditional use permit for eligible land uses that serve the <br />immediate needs of the highway motorist; and <br />WHEREAS, the City of Anaheim has approximately 28 miles of <br />freeway, which is more than any other city in Orange County; and <br />WHEREAS, in enacting this ordinance, the City Council <br />affirms and restates the purpose of sign regulations in Section <br />18.05.010, "to preserve locally recognized values of community <br />appearance; to safeguard and enhance property values in <br />residential, commercial and industrial areas; to protect public <br />investment in and the character of public thoroughfares; to aid <br />in the attraction of tourists and other visitors who are <br />important to the economy of the City; to reduce hazards to <br />motorists and pedestrians traveling on the public way; and <br />thereby to promote the public health, safety and welfare;" and <br />WHEREAS, it is the further intent and purpose of this <br />ordinance to promote public health, safety and welfare by <br />improving aesthetic qualities, reducing visual blight and clutter <br />and discouraging a proliferation of signs; and <br />WHEREAS, this ordinance provides smaller and lower freeway - <br />oriented signs and discourages duplicate signage from a <br />proliferation of signs along freeway corridors, consistent with <br />regulations in surrounding communities; and <br />WHEREAS, pursuant to the provisions of the California <br />Environmental Quality Act ("CEQA"), the City Council has <br />determined that the project is categorically exempt from CEQA <br />under CEQA Guidelines Section 15061(b)(3), which provides that <br />