Minutes-PC 2010/12/06City of Anaheim
Planning Commission
Minutes
Monday,December 6, 2010
Council Chamber, City Hall
200 South Anaheim Boulevard
Anaheim, California
Commissioners Present
:Chairman: Stephen Faessel
Todd Ament, Joseph Karaki,Harry Persaud, Victoria Ramirez
Commissioners Absent
:Peter Agarwal and John Seymour
Staff Present
:
CJ Amstrup, Planning Services Manager
Mark Gordon, Assistant City AttorneyRaul Garcia,Principal CivilEngineer
David See, Senior PlannerDavid Kennedy, Associate Transportation Planner
Kevin Clausen, Planning AideGrace Medina, SeniorSecretary
Agenda Posting: A complete copy of the Planning Commission Agenda was posted at4:30 p.m.
onWednesday,December 1, 2010, inside the display case located in the foyer of the Council
Chamber, and also in the outside display kiosk.
Call to Order–5:00 p.m.
Audience Attendance: 7
Pledge of AllegiancebyCommissioner Persaud
Public Comments
Consent Calendar
Public Hearing Items
Adjournment
DECEMBER 6, 2010
PLANNING COMMISSIONMINUTES
Anaheim Planning Commission Agenda –5:00 P.M.
Public Comments: None
Minutes
ITEM NO. 1AMotionto approve minutes
(Ament)
Receiving and approving the Minutes from the Planning
Approved
Commission Meeting of October 11, 2010.
VOTE: 3-0
Chairman Faesseland
Commissioners Amentand
Ramirez voted yes.
Commissioners Karakiand
Persaudabstained.
CommissionersAgarwal and
Seymour wereabsent.
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Public Hearing Items:
ITEM NO. 2
CONDITIONAL USE PERMIT NO. 2010-05529
VARIANCE NO. 2010-04838 Resolution No. 2010-122
PUBLIC CONVENIENCE OR NECESSITY NO.2010-00072Resolution No. 2010-123
(DEV2010-00162)
(Persaud)
Owner:
Walter Lin
Approved
Lin Estate, Inc.
2061 Valor Drive
Corona, CA 92882
VOTE: 5-0
Applicant/
Tom Scorer
Chairman Faessel and
Agent:
Fresh &Easy Market
Commissioners Ament, Karaki,
2120 Park Place, Suite 200
PersaudandRamirez voted
El Segundo, CA 90245
yes.Commissioners Agarwal
and Seymour were absent.
Tom McAtee
Nadel Architects
3333 EastCamelback Road, Suite 200
Phoenix, AZ 85018
Location:440 South Anaheim Hills Road
Project Planner:
The applicant proposes to establish a grocery store to
Dave See
include the sale of beer and wine for off-premises
dsee@anaheim.net
consumption (Fresh & Easy Market). The applicant also
proposes to install two wall signs with letter and logo
heights larger than permitted by Code.
Environmental Determination: The proposed action is
Categorically Exempt from the requirement to prepare
additional environmental documentation per California
Environmental Quality Act (CEQA) Guidelines -Class 1
(Existing Facilities) and Class 11 (Accessory Structures).
David See, Senior Planner, provided a summary of the staff report dated December 6, 2010,along
with a visual presentation.
Commissioner Ramirez referred to the staff report and asked for clarification regarding a Public
Convenience or Necessity (PCN) request being required if the crime rate is more than 20% above city
average.
Mr. See responded a Public Convenience or Necessity is required if either the crime rate is above the
city-wide average or there is an overconcentrationof ABC licenses within the applicable Census
Tract. A PCN is being requested in this case because there is anoverconcentrationof licenses.
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Commissioner Karaki indicated he thought they previously approved a Fresh & Easy Market on Santa
Ana Canyon Road and Fairmont.
Chairman Faessel indicated he believes this is the third Fresh & Easy Market that has recently come
before them, and recommended that the signage be consistent for all of the stores.
Mr. See responded that is correct, there was a store at the Santa Ana Canyon and Fairmont location
but it was never established, and the mostrecent Fresh & Easy Market was approved earlier this year
in June,for the location atEuclid and Broadway.
Commissioner Persaud stated there may be a potential need for revisiting the signing ordinances as
there have been a lot of Variance requests regarding the letter height limitations. And, it has just
come to his attention by CJ Amstrup, Planning Services Manager,that they are currently doing an
analysis and are planning to bring it before the Planning Commission early next year. He stated he is
looking forward to the forthcoming analysis and/or workshop on the matter.
Chairman Faessel stated if there are a chain of storesin the communitythat he would recommend
not having to review all sign variancesfor every store, andhereiterated if there is a way to have
consistency itwould be helpful.
Chairman Faesselopened the public hearing.
Ted Howard,Insignia Sign Company,stated heis present to answer any questions.
Commissioner Persaud asked when the store would be open.
Mr. Howard responded he is unaware as he is present to answer any questions pertaining to signage.
Commissioner Ramirez asked staff how alcohol sales are handled for self-checkout aisles.
CJ Amstrup, Planning Services Manager, responded he is not sure of their store policy, but in other
stores it has been his experience that when alcohol items are scanned that an employee willhavedo
a manual checkbefore the transaction can be completed.
Chairman Faessel asked Mr. Howard if the subject signage is consistent with the signage for the
market atBroadway & Euclid.
Mr. Howard responded yes, it is the same signage that was approved for the market atBroadway &
Euclid.
Greg James,Nadel Architects,stated he is present to answer any questions. Hereferred to the
question asked about alcohol sales and stated he doesn’t run the operation for the market, but it is
typical that when alcohol items are scanned at a self-checkout aisle that the machine will pauseuntil
a code is entered by an employee. The employee will also check the person’s ID and enter the code
into the machinein orderto finishthe transaction.
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Chairman Faessel asked if anyone was present to speak on the item, seeing no other persons
indicating to speak, he closed the public hearing.
Commissioner Persaud offered a recommendation that the Planning Commission adopt the resolution
attached to the December 6, 2010 staff report, determining that a Class 1 and Class 11 Categorical
Exemption is the appropriate environmental documentation for this request and approving Conditional
Use Permit No. 2010-05529, Variance No. 2010-04838 and Public Convenience or Necessity No.
2010-00072 (DEV2010-00162).
Grace Medina, Senior Secretary announced that the resolution passedwith five yes votes.Chairman
Faessel and Commissioners Ament, Karaki, PersaudandRamirez votedyes.Commissioners
Agarwal and Seymour were absent.
OPPOSITION:
None
Mark Gordon, Assistant City Attorney, presented the 10-dayappeal rights ending at 5:00 p.m. on
Thursday, December 16, 2010.
DISCUSSION TIME
:14minutes (5:03to 5:17)
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ITEM NO. 3
VARIANCE NO. 2010-04836Resolution No. 2010-124
(DEV2010-00170)
(Ament)
Owner:Approved
Fiesta Properties
8141 EastKaiser Avenue, Suite 203
VOTE: 3-2
Anaheim, CA 92808
Chairman Faessel and
Applicant:
Miguel IbarraCommissioners Ament andKaraki
RKAA Architectsvoted yes.Commissioners Persaud
18662 Mac Arthur Boulevard, Suite 512and Ramirez voted no.
Irvine, CA92612Commissioners Agarwal and
Seymour were absent.
Location:1221 South Anaheim Boulevard
The applicant proposes to modify a legal non-
A prior motion was made to
conforming roof sign and construct two wall signs with
approve the variance in part to
letter heights larger than permitted by Code.
allow the proposed wall signs, and
to deny the variance in part not
Environmental Determination: The proposed action is
permitting improvements to the
Categorically Exempt from the requirement to prepare
existing roof sign.
additional environmental documentation per California
(Ramirez)
Environmental Quality Act (CEQA) Guidelines -Class
11 (Accessory Structures).
VOTE: 2-3
CommissionersRamirez and
Persaud voted yes. Chairman
Faessel and Commissioners Ament
and Karaki voted no.Commissioners
Agarwal and Seymour were absent.
MOTION FAILED TO CARRY
Project Planner:
KevinClausen
kclausen@anaheim.net
Kevin Clausen, Planning Aide, provided a summary of the staff report dated December 6, 2010,along
with a visual presentation.He added that two letters of opposition weresubmitted and provided to
the Planning Commission prior to the meeting.
Commissioner Ramirez asked why staff is recommending that the roof sign be maintained, and is
aware that the property is set back from the street but they are already granting the applicant a
variance on the letterheights for the other sign that is on the same elevation. The current roof sign is
very large, and a monument sign would be sufficient.
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Mr. Clausen responded the alternative for the applicant would be to do a modification that doesn’t
require a building permit, and technically they could keep the same sign but not do anything that
requires electrical or a building permit. The subject request is to add electricity to the sign to make it
illuminated.
Commissioner Ramirez asked if the request wasn’t granted what will the applicantdecideto do.
CJ Amstrup, Planning Services Manager, responded that question would need to be addressed to the
applicant.
Commissioner Persaud asked are all the signs on the building intended to be both English and
Spanish, or only Spanish.
Mr. Clausen responded it is currently proposed in Spanish, as their target demographic is the
Hispanicmarket.
Commissioner Persaud stated it would make good business sense to try to attract as many
customers as possible, and to cater to both audiences.
Chairman Faessel asked staff if the Planning Department hasa policy regarding the language(s)
used on signs.
Mr. Amstrup responded no.
Chairman Faessel stated since there is no policy it is up to the applicant to choose whatever
language he wishes. But, indicated he likes when he sees both English and another language
together on a sign. And, indicated if there is an interest maybe it could be a topic of discussion in the
future.
He clarified with staff should they not offer the variance on the large roof sign then they may keep the
sign that they have just without any additional upgrades that would require a building permit.
Mr. Clausen responded that is correct.
Commissioner Karaki asked Chairman Faessel to clarify his point regarding the language(s) on signs.
Chairman Faessel responded there is not a policy regarding language(s) on a sign, and if there is any
interest that maybe it could be discussed sometime in the future.
Commissioner Karaki stated he may disagree with that but didn’t prefer to discuss the topic any
further at this time.
Commissioner Ament stated on certain signage it is important to have in English for directional
purposes, etc., but isn’t a necessity to have in English for their marketing purposes.
Chairman Faesselopened the public hearing.
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Miguel Ibarra, applicant, stated hehad reviewed the conditions of approval andwas in agreement
with the staff report.
Commissioner Ramirez stated she doesn’t agree with two signs on the elevation, and asked the
applicant should the Commission agree with her and not support the roof sign, what would be their
next step.
Mr. Ibarra responded the store is located at an odd location on the site, and the traffic along Ball
Road and Anaheim Boulevard moves fairlyfast, and if you don’t know the store is there it is pretty
easy to miss. Therefore, they are trying to keep it the same as the prior store.Fiesta had a sign that
was working and it made their business thrive, and they would like to havethe same prosperity.
Commissioner Ramirez asked if the increased letter size on both elevations would be sufficient.
Mr. Ibarra responded there are many trees on the property which interferes with theviewing.
Daniel Donovichresponded he is the director of store development for El Super, and stated the
majority of their customers shop at night, and if the sign is not illuminated how are the customers
suppose to see the sign at night.
Commissioner Ramirez asked if sign needs to be that largeand on theroof.
Mr. Donovich respondedthe letters are proportional to the size of the sign, that particular sign is their
trademark logo.
Further discussion took place amongst the applicant and Commissioners Ramirez clarifying questions
regarding the proposed signs.
Commissioner Karaki asked staff if they are modifying the outer frame of the sign.
Mr. Clausen responded that the size of the sign is not changing.
Commissioner Karaki stated then they don’t need a variance.
Mr. Clausen responded they need a variance because it requires a building permitto modify the
nonconforming sign.
Commissioner Karaki indicated it’s his understanding that they don’tneed a variance if they are
working within the frame of the particular sign.
Mr. Amstrup clarified because it is a legal non-conforming sign even if they don’t change the exterior
dimensions,the fact that they requiredan electrical permit requires that the continued use of the sign
be considered as a variance, which is why the subject variance is before the Commission today.
Mr. Clausen explained that it requires an electrical permit,not to bring new electric to the sign as that
already exists but to permit and inspect the actual connection.
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Commissioner Ament expressed his interest in having signs that youcould understand, being English
orEnglish and another language.
Chairman Faessel concurred with Commissioner Ament.
Chairman Faessel asked if anyone was present to speak on the item.
Marcella Alvarez, stated she owns a four-plex at 1325 S. Anaheim Boulevardin Anaheimand has
grown up in the area. Sheindicated she is very familiar with the area and the subject business is
busy at all times, and it doesn’t seem to lack customers. She expressed her concerns in having
excess signsand stated she agrees with the concerns raised today, and expressed her interestin
having the signs in English or English and Spanish.
Chairman Faessel closed the public hearing.
Commissioner Ramirez asked if the subject request is for one or two variances.
Mr. Clausen responded it is one variance with two parts, one variance is for the wall signs with letter
and logo heightwaivers, and the second portion is for themodification of the non-conformingroof
sign.
Mark Gordon, Assistant City Attorney, stated one resolution was prepared to cover the application,
however, if you choose in offering the resolution for consideration you can modify itby describing the
changes so it is understood before it is considered.
Further discussion took place amongst Commissioners and staff regarding clarification when a
building and/or electrical permit would be necessary.
Commissioners Ramirez stated by granting the variance for the letter size they are helping them
address some of their concerns about visibility for customers; but expressed concern regarding the
existing roof sign.
Commissioner Persaud expressed concernregarding the clutter created by illuminatedroof-top signs.
Commissioner Karaki stated the sign islegal non-conforming and it is a fact that it could remain as is
for another 50 years, or they have to fix it. Therefore, he expressed that what the applicant is
proposing is better than it is currently, and expressed his interest in the language on the sign being
both English and Spanish.
Commissioner Persaud further expressed his disinterest in an illuminated roof-top sign.
Commissioner Karaki reiterated he would rather approve the proposed request than keep the sign as
is.
Chairman Faessel re-opened the public hearing.
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Mr. Donovichstated the neighborhood knows where they are but they are also trying to attract new
customers and in order to get those customers the sign needs to be lit because the building is
blocked by everything else surrounding it.
Commissioner Persaud asked if a survey has been conductedof their market area.
Mr. Donovichresponded they are currently working on a survey, and they recently purchased the
company.
Further discussion took place amongst Commissioners Persaud, Ramirez and Mr. Donovich
regarding the visibility of the store andthe signs, and the necessity of the proposed signs.
Commissioner Karaki asked for clarification regarding the electrical work on the sign.
Mr. Donovich responded the electrical is proposed inside the sign and needs to be attached from the
junction box to the sign.
Commissioner Karaki asked what the purpose was of having the electrical before.
Robin Bell, ADS, 2950 Palisades, Corona,stated four months ago Fiesta Food had their sign,and
Food Basket had their sign since 1957, and it has always beenilluminated.
Commissioner Karaki clarified that it was illuminated previously, there is a junction box and it was on
a timer.
Mr. Bell responded yes, and explained that they are just changing the letters and that the whole sign
is not being illuminated just the individual letters.
Chairman Faessel stated if that is the case then he would like another clarification on why it is before
the Commission today.
Mr. Amstrup responded any action that requires a building permit, and when the channelletters are
being changed from one word to another word, the new electrical components in each of those
channelletters and the actual structural of the letters themselves which attach to the face, require
both building and electrical permits; and he provided some additional examples of where
requirements would occur and would not occur.
Commissioner Persaud asked if the illuminated roof sign follows the city direction regarding allowing
them to occur.
Mr. Amstrup responded yes, which is why it is before the Commission today. The sign ordinance was
amended specifically to prohibit these sorts of signs, which occurred in 1997. The city has been
relying on obsolesce and removal at the time they become obsolete to facilitate the reduction.
Chairman Faessel closed the public hearing.
Commissioner Ramirez offered a recommendation that the Planning Commission adopt the resolution
attached to the December 6, 2010 staff report, determining that a Class 11 Categorical Exemption is
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the appropriate environmental documentationfor this request and approving Variance No. 2010-
04836 (DEV2010-00170),in part, with a modification to delete the continuation of a legal non-
conforming roof sign.
Grace Medina, Senior Secretary announced that the resolution failed to carry with two yesvotes.
Commissioners Ramirez and Persaud voted yes. Chairman Faessel and Commissioners Ament and
Karaki voted no. Commissioners Agarwal and Seymour were absent.
Commissioner Amentoffered a recommendation that the Planning Commission adopt the resolution
attached to the December 6, 2010 staff report, determining that a Class 11 Categorical Exemption is
the appropriate environmental documentation for this request and approving Variance No. 2010-
04836(DEV2010-00170).
Grace Medina,Senior Secretary announced that the resolution passedwith three yes votes.
Chairman Faessel and Commissioners Ament and Karaki voted yes. Commissioners Persaud and
Ramirez voted no. Commissioners Agarwal and Seymour were absent.
OPPOSITION:
1 personspoke and 2 letters were received in opposition to the subject request.
Mark Gordon, Assistant City Attorney, presented the 10-dayappeal rights ending at 5:00 p.m. on
Thursday, December 16, 2010.
DISCUSSION TIME
:55minutes (5:17to 6:12)
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MEETING ADJOURNED AT 6:14P.M.
TO WEDNESDAY,JANUARY 19, 2011AT 5:00P.M.
(The scheduled meetings of December 20, 2010 and January 3, 2011 have
been cancelled as no cases were filed for the meetings.)
Respectfully submitted,
Eleanor Morris
Secretary
Received and approved by the Planning Commission on March 14, 2011.
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