Golf 1996/02/29 GOLF ADVISORY COMMISSION
MINUTES
Thursday, February 29, 1996
4:00 P.M. k3
4th Floor Conference Room � t 4 1 `'
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MEMBERS PRESENT: CITY
Chairman Ed Klein
Vice - Chairman Jim Riley
Commissioner Bill Martin
Commissioner Jerry LeMar
MEMBERS ABSENT:
Commissioner Howard Bartholomew
STAFF, GUESTS & LIAISON: Jack Kudron, Don Lewis, Gary Wimberly, Bob Johns, Janet
Donovan, Cathy Godoy, and representatives from Communications Links, Mike Petty and Robert
Meyer.
The meeting was called to order by Chairman Klein at 3:57 p.m.
Minutes of the January 25, 1996 meeting were approved on a motion by Commissioner Riley and
seconded by Commissioner Bill Martin.
ACTIVITY REPORT:
Jack Kudron reported on the January Activity Report highlighting the XRS agreement will go to
City Council for approval on March 12. This approval will allow the Tee Times Reservation
System necessary software upgrades and amendment of the lease. Staff will lease new hardware
to support the upgraded version. Anaheim Hills Range Improvement project went out to bid
February 28th, with construction anticipated to begin April 29. The final plans on the #7 & #8
reconfiguration project is under staff review.
ANAHEIM HILLS SUPERINTENDENT'S REPORT:
Don Lewis reported the irrigation project is now complete. The old system removal is
approximately 50% complete. The #12 Hole has been reseeded, and refertilized twice and is
progressing well. All trees have been trimmed on the back side. In March staff will aerify the
greens, reseed and fertilize to prepare for spring and the City Championship Tournament. The
entire course has been fertilized including all tees, greens and fairways, roughs, and application of
herbicide for crabgrass control. Video Tech is repairing the camera on #6. All directional signs
will be redone throughout the course. Terry Hansen is training staff to maintain the new irrigation
system.
DAD MILLER SUPERINTENDENT'S REPORT:
Gary Wimberly reported activities at the course. There has been an increase in vandalism, with
flags, pins, ball washers, and tee markers thrown around. There has been four inches of rain to
date, which tested the new pump and it proved to work very well. The range berms did hold the
water runoff from the flood control channel. The City is currently evaluating the possibility of
purchasing an additional pump. An additional sod nursery is being developed on the old driving
range to assist with greens. Jack Kudron reported Terry Hansen has evaluated the current course
irrigation system and has made recommendations for moving irrigation heads for better coverage
and making the system work more efficiently. Gary answered questions from the Commission.
DIRECTOR OF GOLF'S REPORT
Bob Johns reported the new golf professionals have been in place for 45 days now and are
working hard to make the operation run better. The transition with Don Poff is complete. The
new Senior Anaheim Golf Association is in place with 36 members. The first event will take place
on March 19. The credit card usage status is currently 5% ATM and 95% credit cards. Jack
Kudron commended both Bob Johns and Janet Donovan, who made the golf professional
transition a very smooth and successful one. Comments from golfers have all been very positive.
Bob answered questions from the Commission.
FINANCIAL REPORTS:
A. January Financial Summary
Jack Kudron reported on the month of January and compared the revenues to 1994, which
was a record year. January was very good. The fee increases went in place on January 1.
B. 2nd Quarter Financial Summary
The quarterly report reflected the combined revenues are up 6 %. Net operating income is
up 7 %. Dad Miller range revenue is showing signs of improvement.
OLD BUSINESS:
A. City Tournament Status
Ed Klein reported on the status of the City Tournament. There are 155 -160 entries to
date. The fundraising has been a little more difficult this year. Tournament is progressing
well with the next tournament committee meeting scheduled for March 7. Janet Donovan
reported the banners from the prior year were not in good condition to reuse, so new ones
have been ordered. They will go up the 14th of March through the 1st of April. Cable
television will be running billboards and public service announcements on a regular basis.
Ads will be running in the LA Times in the special golf section. Five hundred bag tags
have been ordered.
NEW BUSINESS:
A. Marketing Plan Discussion
Jack Kudron introduced Michael Petty and Robert Meyer from Communication Links.
Communication Links was hired to provide a marketing study, which is the first step in
developing a marketing plan for each course. Michael Petty gave a presentation on the
marketing analysis. An extensive discussion ensued. Michael Petty and Jack Kudron
addressed questions from the Commission.
ADJOURNMENT:
There being no further business, the meeting was adjourned at 5:50 p.m.. The next Golf
Commission meeting will be March 28, 1996 at 4:00 p.m.
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