Golf 1997/02/27 GOLF ADVISORY COMMISSION
MINUTES
Thursday, February 27, 1997
4:00 p.m.
4th Floor Conference Room
MEMBERS PRESENT:
Vice - Chairman Jim Riley
Commissioner Bill Martin
Commissioner Howard Bartholomew
Commissioner Jerry LeMar
MEMBERS ABSENT:
Chairman Ed Klein
STAFF MEMBERS PRESENT: Jack Kudron, Don Lewis, Gary Wimberly, Janet Donovan,
Bob Johns, and Cathy Godoy.
The meeting was called to order by Vice - Chairman Riley at 4:00 p.m..
The minutes of the January 23, 1997 meeting were approved on a motion by Commissioner Martin
and seconded by Commissioner LeMar.
ACTIVITY REPORT:
Jack Kudron reported a consultant is currently working on logos for the two golf courses. There
are five different logos for each golf course submitted so far and Jack Kudron is asking the
Commission to review the different logos during the meeting. At the end of the meeting there will
be a general discussion.
A Japanese Tour Service Day at Anaheim Hills Golf Course is taking place today. The individuals
invited coordinate destination services for visitors representing nearly 200,000 tourists visiting
from Japan in this area. The staff at Anaheim Hills Golf Course hosted them for lunch and a round
of golf.
All tee yardage marker indicators have been replaced at both courses.
Discussions have been taking place with the City Manager's Office regarding the status of the Golf
Commission. The City Clerk and Mayor are currently looking at all the City Commissions across
the whole City. There are currently 15 City Commissions and approximately 120 City
Commissioners. The Mayor is looking into the possibility of changing the status of some
commissions to advisory committees. Only two commissions, Planning Commission and Park and
Recreation Commission, are required by City Charter.
An architect is working on the new Dad Miller Golf Course entry design. Jack Kudron posted
conceptual drawings for discussion with the Commission. Staff answered questions from the
Commission. Commissioners expressed very positive feedback on staff's preliminary concepts.
ANAHEIM HILLS SUPERINTENDENT'S REPORT:
Don Lewis reported for the month of February had slight rain and four days of Santa Ana winds.
Tee plaques were installed. Aerified and fertilized all tees. The lake project is completed as of
today. Contractors have left and the lake is full. Monday the planting will start. The English
daisy has been sprayed. Repaired fountain in the lake. Staff is diligently working on the #6
Fairway to re -sod in the right hand side area. This area has also been aerified 6 -7 times. Pre -
emergent will be applied next week for crabgrass control. The EC levels are down. Don Lewis
answered questions from the Commission.
DAD MILLER SUPERINTENDENT'S REPORT:
Gary Wimberly reported the maintenance staff has aerified, seeded and top dressed all the greens
and tees. All walkway lighting standards have been painted and various repairs made throughout
the course. New irrigation and plants were added to the entrance of the practice center on Gilbert
Street. The sand trap on #15 was adjusted, opening it up closer to the channel. Staff has been
aerifying and seeding bare spots on the golf course in general and removing trees along #10 and
#15 Fairway.
DIRECTOR OF GOLF'S REPORT:
Bob Johns reported business is great due to great weather and the current promotions. St.
Patrick's Day promotions are being planned. Pennysaver advertising business is proving to be
successful. Bob Johns reviewed Japanese Tour Service Day and the services they provide and
extensive discussion ensued. Driving range at Dad Miller will stay open until 10:00 p.m. during
the summer season.
FINANCIAL REPORTS:
A. January Financial Report
Jack Kudron reported January was not a very profitable month due to heavy rain fall and
weather conditions, but February numbers are excellent. As of February 27th, we are
2,200 rounds ahead of last year. Range and merchandise revenue are doing very well.
B. 2nd Quarter Financial Summary
Overall net operating income is 1% off last year. The second half of the year will improve
due to completed projects on the course and better weather conditions.
OLD BUSINESS:
A. Anaheim Hills Community Clubhouse Status
Jack Kudron updated the Commission on the status of the clubhouse. Anaheim Memorial
Hospital has a 50,000 square foot building on Santa Ana Canyon Road located near the
Festival Shopping Center, that is less than 25% occupied. Discussions are currently taking
place to allow our Department to use a portion of the space for recreational purposes. As
a long term plan, the City is considering buying the entire building and turning it into a
combination recreation center, branch library, and police substation. It has plenty of
parking available, a heliport, and most importantly, the ability for expansion. If this occurs,
the community center concept for Anaheim Hills most likely will change and staff will start
thinking more in terms of a golf clubhouse with banquet facilities which would cost $3 -$4
million, instead of the proposed $8.7 million. The project has been on hold for the last six
months. The next step will be negotiating with the hospital. Jim Ruth, City Manager,
visited the facility and was pleased. Staff will keep the Commission informed.
B. Anaheim Hills Hole #7 Enhancement Project Status
Jack Kudron passed around some pictures of the project. The contractor was very good.
Project is complete and looks great. Planting starts next week and staff anticipates the
completion within 10 working days.
C. Dad Miller #15 Hole Reorientation
Jack Kudron reported all items on the #15 Hole Reorientation will be completed by the
City Championship Tournament, except for the cart path and reconfiguration of the tee
box. The bunker is in. The trees have been taken out on the right hand side. Trees have
been ordered for the left hand side between the tee and the channel. The fence has been
ordered and should be in next week. After the City tournament is over the cart paths will
be completed.
D. City Tournament Status
Jack Kudron reported the tournament is going quite well. There will be a City
Championship Committee meeting immediately following the Golf Commission meeting
today. All mailings have gone out. To date there are 100 entries, well ahead of last year.
Jacobsen will be a sponsor again this year.
Vice - Chairman Riley inquired if Anaheim Hills did go to a "cart only" policy on January 1, 1997.
Jack said we did get some negative feedback from the back - niners that normally walk the course.
A junior rate has been established for the high school students and they are allowed to walk.
NEW BUSINESS:
A. Upcoming Promotions
Janet Donovan highlighted that the St. Patrick's Day Promotion was coming up.
Promotions nearing are Secretary's Day, Mother's Day, and Father's Day. A prototype
newsletter will be considered and initially offered at Dad Miller. Another promotion being
considered will be a Frequent Golfer Program.
B. Resident Discount
Jack Kudron reported on the status of the resident discount programs. There are three
programs being submitted for approval before the City Council within the next three
weeks. They are as follows:
1. Waiver of tournament surcharge for Anaheim -based non -profit groups whose golf
tournaments are for charitable purposes and would be available for charity tournaments
Monday through Thursday.
2. Advance tee time capabilities for Anaheim residents to be able to access the Tee -Time
Reservation System from day 8 to day 14. This would take six months or more to
implement because the program would have to be established along with new computer
software. There will be some administrative costs to implement and administer this
program.
3. An increased discount at the ranges. Buy a range card at a improved discount of what
is currently being offered.
C. New Course Logo
Discussion took place on the logos reviewed by the Commissioners. The Commission
provided feedback to staff. The logos provided to the Commission are preliminary. The
Commissioners liked the number four and five combined presented for the Hills, but did
not like any of the Dad Miller logos presented. Colors used for the Hills will be forest
green, tan, and ruby red. Colors for Dad Miller will be blue, gray, white, and silver.
ADJOURNMENT:
There being no further business, the meeting was adjourned at 5:40 p.m.. The next Golf
Commission meeting will be held Thursday, March 27, 1997 in the Civic Center 4th Floor
Conference Room at 4:00 p.m..
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