RES-2016-185RESOLUTION NO. 2016-185
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ANAHEIM ESTABLISHING A BEACH BOULEVARD
ECONOMIC DEVELOPMENT INITIATIVE, DIRECTING
STAFF TO ESTABLISH THE PROCESS TO IMPLEMENT THE
INITIATIVE AND DETERMINING SAID ACTION IS EXEMPT
FROM THE CALIFORNIA ENVIRONMENTAL QUALITY ACT
PURSUANT TO CEQA GUIDELINES SECTIONS 15060(c)(2)
AND 15060(c)(3) AND NOT A PROJECT UNDER SECTION
15378.
WHEREAS, the City of Anaheim has made a long-term commitment to economic
development and the City seeks to focus efforts on the revitalization of the Beach Boulevard
corridor in West Anaheim; and
WHEREAS, the economic viability of this area depends upon a number of factors,
including the City's ability to seek new investment that will help revitalize and alleviate physical
and economic blight currently in existence; and
WHEREAS, consistent with the above, the City desires to attract businesses that meet
community priorities, as well as improve existing commercial businesses by establishing the Beach
Boulevard Economic Development Initiative to support, on a case-by-case and as -needed basis,
developers, businesses, and industries locating, expanding or remaining along Beach Boulevard;
and
WHEREAS, the City Council finds and determines that the implementation of the Beach
Boulevard Economic Development Initiative is a municipal affair which is (i) consistent with the
City's overall economic goals and strategies as well as certain goals and objectives of the City's
General Plan, (ii) a matter of City-wide importance, (iii) necessary for the preservation and
protection of the public health, safety and/or welfare of the surrounding community, and (iv) in
accord with the public purposes and provisions of applicable State and local laws and
requirements; and
WHEREAS, the City Council finds and determines that the establishment of the Beach
Boulevard Economic Development Initiative, by the adoption of this Resolution, is not subject to
the California Environmental Quality Act of 1970, as amended (Public Resources Code Section
21000 et seq.; herein referred to as "CEQA"), pursuant to Sections 15060(c)(2) and 15060(c) (3)
of the State of California Guidelines for Implementation of the California Environmental Quality
Act (California Code of Regulations, Title 14, Chapter 3; herein referred to as the "CEQA
Guidelines"), because it will not result in a direct or reasonably foreseeable physical change in the
environment and is not a "project" as defined in Section 15378 of the CEQA Guidelines.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Anaheim that
the Beach Boulevard Economic Development Initiative is established to provide the following
forms of economic development support for encouraging the attraction and retention of priority
businesses and the development of preferred projects and uses as identified in the Beach Boulevard
Specific Plan and through community outreach:
1) Developer Fee Deferrals
2) Developer Fee Waivers
3) Flexible Development Standards
4) Commercial Rehabilitation Loans
5) Economic Development Ombudsman
BE IT FURTHER RESOLVED that the Directors of the Planning and Community &
Economic Development Departments are directed to establish the process for participation in the
Beach Boulevard Economic Development Initiative and the determination of the level of economic
development support which will be recommended on a project -by -project and as -needed basis. It
is the intent of the Initiative to customize the level of support to allow for maximum flexibility to
better respond to the needs of the surrounding community. If, based upon this established process,
there is a recommendation for economic development support which includes financial assistance,
such terms will be memorialized in an agreement subject to the subsequent independent exercise
of discretion by the City Council and in accordance with State and local laws and regulations.
THE FOREGOING RESOLUTION is approved and adopted by the City Council of the
City of Anaheim this 27 Clay ofSept . 5 2016, by the following roll call vote:
AYES: Mayor Tait and Council Members Kring, Murray, Brandman,
and Vanderbilt
NOES: None
ABSENT: None
ABSTAIN: None
CITY OF ANAHEIM
By:
MAYOR OF THE CITY OF ANAHEIM
119131-v2
CLERK'S CERTIFICATE
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss.
CITY OF ANAHEIM )
I, LINDA ANDAL, City Clerk of the City of Anaheim, do hereby certify that the foregoing is the
original Resolution No. 2016-185 adopted at a regular meeting provided by law, of the Anaheim
City Council held on the 27th day of September, 2016, by the following vote of the members
thereof:
AYES: Mayor Tait and Council Members Kring, Murray, Brandman and Vanderbilt
NOES: None
ABSTAIN: None
ABSENT: None
IN WITNESS WHEREOF, I have hereunto set my hand this 27th day of September, 2016.
Qra4 -
CITY CLERK OF THE CITY F ANAHEIM
(SEAL)