1978/03/27 78-354
Anaheim Convention Center, 800 West Katella, Anaheim, California - COUNCIL
MINUTES - March 27, 1978, 7:30 P.~,
The City Council of the City of Anaheim met in adjourned regular
session.
PRESENT:
A BS ENT:
PRESENT:
PRESENT:
COUNCIL MEMBERS: Kaywood, Seymour, Kott, Roth and Thom
COUNCIL MEMBERS: None
COMMUNITY CENTER AUTHORITY MEMBERS: Ben Schroeder, Laurence
Henderson, William Currier, Robert Hostetter and Burr Williams
ANAHEIM UNION HIGH SCHOOL DISTRICT BOARD OF TRUSTEES: James
Bonnell, Dr. Pritchett (entered at 7:45 P.M.), Matthew Woods
Student Representative, Ksthryn Wright '
CITY MANAGER: William O. Talley
CITY ATTORNEY: William P. Hopkins
FINANCE DIRECTOR: George Ferrone
PUBLIC WORKS DIRECTOR: Thornton Piersall
PLANNING DIRECTOR: Ron Thompson
~ITY CLERK: Linda D. Roberts
ASSISTANT DIRECTOR FOR PLANNING: Phil Schwartze
STADIUM-CONVENTION CENTER-GOLF DIRECTOR: Tom Liegler
CONVENTION CENTER OPERATIONS MANAGER: Ed Stotereau
STADIUM OPERATIONS MANAGER: Jim Dooley
MAINTENANCE MANAGER: Tom Cavalli
SUPERINTENDENT, ANAHEIM UNION HIGH SCHOOL DISTRICT: Ken Wines
Mayor Thom called the adjourned regular Council Meeting to
order for the purpose of meeting jointly with the Community
Center Authority and the Anaheim Union High School District
Board of Trustees.
President Schroeder called the Community Center Authority to
order; the Anaheim Union High School District was unable to
convene at this time, being short one member for a quorum.
At the request of Mayor Thom, each of the members of the Community Center
Authority and Anaheim Union High School District Board of Trustees introduced
themselves.
gOOFING CONSULTANT - COMMUNITY CENTER AUTHORITY BUSINESS: President Schroeder
reported that the attorney representing the Communit'Y Center Authority in the
Convention Center roof case has asked permission to hire Dave Altman, Roofing
Specialist, to appear as a witness at the settlement hearing in mid May at a
cost of $125 per day. He might be needed anywhere from only one-half day to
four days. On motion by Mr. Henderson, seconded by Mr. Williams, the Community
Center Authority approved the hiring of Mr. Altman to appear as an expert witness
in the settlement hearing and advised the Community Center Authority secretary to
write to Rutan and Tucker notifying them of the Authority's action in this matter.
Mrs. Kathryn Wright arrived at the meeting at 7:45 P.M., and President Bonnell
called the Anaheim Union High School District Board of Trustees to order.
124: EXPANSIQN OF THE CONVENTION CENTER FACILITIEb;: Presentation was made by
Mr. Tom Liegler, Mr. Bill Snyder, President of the V and C Bureau, and
78-355
Anaheim Convention Center, 800 West Katella, Anaheim, California - COUNCIL
MINUTES March 27. 1978, 7..;30 P,M.
Mr. Ed Stotereau, previewing facts, figures and statistics demonstrating the
necessity for expansion of the existing Convention Center facilities.
Mr. Liegler reviewed the original goal and purposes established for the
Convention Center facilities jointly by the City and the Anaheim Union High
School District when the project was first considered. He summarized that these
objectives have been met in a well-balanced program. He noted that there is one
further goal, that of attempting to reduce the overall loss, which has generally
been experienced at convention centers throughout the country. The idea,
originally, was that the room tax would come close to meeting the bonded indebted-
ness program, and the income from various events would cover the basic operational
costs. He noted that in the very first year of operation the Anaheim Convention
Center exceeded their operational costs and bonded tndedtedness, and in the last
fiscal year returned ~o the General Fund $1,918,211. He stated that the
Convention Center has compiled an outstanding record since its first year of
operation. He attributed this success to the total coooeration between the
City staff and the Anaheim V & C Buresu.
Mr. Bill Snyder introduced members of the V & C Buresu Board of Directors
present (Larry Slagle, Robert Zonich, Don Carter and Frank Bret). He discussed
Anaheim's entrance into the Convention and Trade Showmarket where, although
competing with cities who have been in the business considerably longer, the
Anaheim Convention Center has been quite successful.
Mr. Snyder stated that he knew of no other business in which the status quo or
complacency can play such a damaging role. He stressed the necessity for the
Anaheim Convention Center to keep pace with its competitors in providing service
and facilities. He narrated a series of slides summmrizing where the Convention
Center has been and what the V & C would'~like to see in'the'future.
Mr. Ed Stotereau made an additional sli~e presentation showing justifications for
a new exhibition room to provide the space needed for entertainment and family
events, as well as the convention and trade shows. At the conclusion of the
slide presentation, Mr. Liegler summarized that the question before the joint
authority is whether or not they would consider approval for a repeat version
of an exhibit hall built six years ago, which was already booked at 70% capacity
last year. He distributed the results of a Community Center Authority survey
relating to the possible transportation center condhcted among present and
possible future larger tenants, showing that response was 74% favorable to
the proposal of a 150,000 square foot exhibition hall/meeting room complex.
Mr. Liegler reviewed the master plan for future growth at the Convention Center
prepared by architect Adrian Wilson several years ago. The plot plan indicates
the acquisition of additional land south of Convention Way and realignment of
Convention Way to provide a third exhibit hall at that location. Additional
slides were displayed indicating the proposed site and plot plan.
~: Mr. Schroeder led discussion of the proposal by indicating to the
members of the Anaheim Union High School District Board of Trustees and City
Council that to accomplish what staff is reco~nending would require additional
78-356
Anaheim Convention Center, 800 West Katella, Anaheim, California - COUNCIL
MINUTES - March 27, 1978, 7:30 P,M,
land acquisition south of Convention Way, and since property owners were present
and probably interested in whether or not the Joint Powers Authority intends to
proceed, some indication should be made.
Councilman Roth questioned whether income from the room occupancy tax would be
sufficient to cover the expansion and/or land acquisition.
Mr. Liegler responded that although they do not have precise projections, during
the last fiscal year room occupancy taxes amounted to approximately $3,228,000,
and the bonded indebtedness to be met was on the order of $7,700,000. With more
hotel rooms to be added in the future, the room tax revenue should increase, and
they project will be more than enough to cover a third bond issue.
Mr. Schroeder related that the figures he heard indicated by the time the Joint
Powers Authority begins to retire bonds, repayment would run about $3.25 million
dollars per year, and the room occupancy tax is expected to exceed that amount
considerably.
In response to Councilman Kott's question as to whether or not any of the room
occupancy tax revenue is utilized toward the payment on the Stadium or Golf
Courses, it was noted that any amount which exceeds-that required to repay
bonded indebtedness goes into the City's General Fund.
Councilman Kott further questioned whether, once there is additional bonded
indebtedness, there would still be sufficient funds for those areas now covered
by the excess. He explained that he would like to be assured that no additional
monies would be necessary from the residents of the City of Anaheim to finance this
Convention Center addition.
Mr. ~Liegler responded that his staff feels confident the additional room tax
revenues would be more than sufficient to cover the bonded indebtedness. He
added that these revenues were never intended to meet the operational program
costs.
Mayor Thom inquired whether there would be any necessity in this expansion of
legally con, hitting the subvention of room occupancy tax just for retirement of
bonds on any future expansion, to which City Attorney Hopkins replied that he did
not anticipate that would be necessary.
Mr. Liegler further advised that his staff had investigated, and the Community
Center Authority does have the authority to issue a third series of bonds.
Councilman Seymour voiced the opinion that from the presentation this evening,
it appears obvious a total and complete investigation of the potential purchase
of additional land is warranted, keeping in mind the objective of another expan-
sion of the Convention Center facilities. He noted that he felt the consensus
of Council discussion indicated their concern that the cost of this investment
should not be borne by the resident homeowner taxpayers of the City of Anaheim.
Councilman Seymour further indicated that he felt strongly that this project has
to move forward if Anaheim is to maintain its competitive edge in the convention
and trade show market.
78-357
Anaheim Convention Center, 800 West Katella, Anaheim, California
MINUTES - March 27, 1978~ 7:30 P.M,
COUNCIL
MOTION: Councilman Seymour moved that the City Council direct the Community
Center Authority to investigate the purchase of additional land south of
Convention Way, as well as to investigate the cost and financing pertaining to
the construction of a new exhibit hall. Councilwoman Kaywood seconded the
motion.
Under discussion, Councilwoman Kaywood pointed out that the City had an oppor-
tunity some time ago to purchase additional property for expansion, and she was
in favor of it at that time, and certainly is in favor now. She said it might
be appropriate to compile statistics reflecting what business the City has lost;
because of space unavailable, and these statistics could be used to project into
the future to ascertain what might be gained from the expansion.
Mayor Thom advised that when land acquisition for the possible Convention Center
expansion was discussed in the mid '70s, there was much apprehension regarding
it, because everyone was hopeful that another commercial enterprise would locate
on either side of Convention Way. Since the City has now seen that hope come
to fruition in the Marriott venture, he feels the private iffvestment catalyst
is now present to make the project work.
Vote was taken on the foregoing motion. MOTION CARRIED.
Brief discussion was held by the Anaheim Union High School District Board of
Trustees during which Dr. Pritchett questioned whether or not it is anticipated
that the room occupancy tax would be increased as a result of the proposed
expansion, as the increase to 5% to 6% occurred at about the time of the last
expansion in 1972 or early 1973. Mr. Liegler stated that he expects the present
room occupancy tax rate would be sufficient to cover bonds for all three expan-
sions. In further reply to President Bonnell, Mr. Liegler stated that 6% is in
order for room occupancy taxes throughout the nation.
Dr. Pritchett pointed out items which he felt should be taken into consideration
as part of the decision~making process, these being the fact that the City of
Anaheim is most fortunate to have Disneyland adjacent to its Convention Center
and, secondly, that the room occupancy tax, while it does add to City revenues, it
also deprives other governmental agencies of a taxing base.
In reply to President Bonnell's question regarding'the impact on OCTD plans for
the transportation center should the Convention Center expansion not be possible,
Mr. Liegler invited the School Board Members and all others interested to remain
after the Joint Powers Authority session, as the Community Center Authority will
hear a presentation on the transportation cente~ with participation by Supervisor
Ralph Clark, Phil Schwartze, Assistant Director for Planning, and Mr. Bob Hartwig
of the Orange County Transit District.
MOTION: On motion by Dr. Pritchett, seconded by Mrs. Kathryn Wright, the Anaheim
Union High School District Board of Trustees concurred with the motion made earlier
by the Anaheim City Council to direct the Community Center Authority to investigate
the purchase of additional land located south of Convention Way, as well as the
cost and financing pertaining to construction of a new exhibit hall. MOTION
CARRIED.
78-358
Anaheim Convention Center, 800 West Katella, Anaheim, California - COUNCIL
MINUTES - March 22. 1978. 7:30 P,M,
The Anaheim Union High School District Board of Trustees adjourned on motion
by Dr. Pritchett, seconded by Mrs. Wright, at 8:45 P.M. MOTION CARRIED.
ADJOURNMENT: Councilman Kott moved to adjourn. Councilman Roth seconded the
motion. MOTION CARRED.
Adjourned: 8:45 P.M.
LINDA D. ROBERTS, CITY CLERK