RA1997/04/08ANAHEIM CIVIC CENTER, ANAHEIM REDEVELOPMENT AGENCY
APRIL 8, 1997
PRESENT:AGENCY MEMBERS: Shirley McCracken, Tom Tait, Bob Zemel, Lou Lopez, Tom Daly
ABSENT:AGENCY MEMBERS: None
PRESENT:CITY MANAGER: James Ruth
CITY ATTORNEY: Jack White
SECRETARY: Leonora N. Sohl
EXECUTIVE DIRECTOR OF COMMUNITY DEVELOPMENT: Lisa Stipkovich
A complete copy of the agenda for the meeting of the Anaheim Redevelopment Agency was posted at
2:45 p.m. on April 4, 1997 at the Civic Center Kiosk, containing all items as shown herein.
Chairman Daly called the regular meeting of the Anaheim Redevelopment Agency to order at 5:24 p.m.
FINANCIAL DEMANDS AGAINST THE ANAHEIM REDEVELOPMENT AGENCY
in the amount of
$137,875.86 for the period ending April 4, 1997, in accordance with the 1996-97 Budget, were approved.
ADDITIONS TO THE AGENDA:
There were no additions to agenda items.
ITEMS OF PUBLIC INTEREST:
No items of public interest were addressed.
PUBLIC COMMENTS - AGENDA ITEMS:
There were no public comments on Redevelopment Agency
agenda items.
CONSENT CALENDAR ITEMS 1 - 2:
On motion by Chairman Daly, seconded by Agency Member
Lopez, the following actions were authorized in accordance with the reports and recommendations
furnished each Agency Member and as listed on the Consent Calendar Agenda.
1.166: Approving the proposed Downtown Sign Program concept. (Display of color boards was
presented.)
Submitted was report dated April 8, 1997 from the Community Development Department recommending
that the Agency, by motion, approve the proposed downtown sign program concept.
Lisa Stipkovich, Executive Director of Community Development. The item before the Agency is a
revised signage program adding to and enhancing the current signage for downtown. (She thereupon
submitted a map indicating the signage types being proposed, where they will be located, and color
versions of the sign types - A, B/downtown directional, C/downtown directional free standing post mount
and existing pole-mount and D/inlet roads, downtown directional, free-standing and post-mount - as
discussed on page 1 of the subject staff report). Graphics were also posted on the Chamber wall which
were used in the presentation showing where the different sign types would be located. If the Agency
approves the concept, it will enable staff to go out to bid and finalize the actual locations of the signs. A
field inspection will still have to be done. The enhanced signage program was reviewed by both the
Downtown Association Steering Committee and the Redevelopment Commission and both
recommended approval.
Chairman Daly asked for a more detailed explanation relative to the location of the signs which was
subsequently given by Mrs. Stipkovich. She also assured the Agency that staff will be mindful of other
City signs in place so as not to duplicate those or create signage blight. She then answered questions
regarding existing signage around the Disney Ice Rink and what will occur in that immediate location,
also if existing poles will be used, sign dimensions, whether signs will be lit or not, etc. She noted that
they will be asking for a mockup of one of the signs to be sure everyone is comfortable with the proposal.
Agency Member Zemel. The Agency has not heard too much about the signs before. He assumes the
justification for the signs is to try to revitalize downtown Anaheim/businesses. He asked if there was any
sensitivity testing with the Chamber in potentially taking business away from other businesses and/or
coupled with other problems in the past year, it has been difficult for businesses to install signs but not
the City. He asked if staff had worked with the Chamber.
Lisa Stipkovich. They have to the extent the Chamber has been attending the meetings of the
Association, Mr. Mike Neben particularly. Mr. Neben was present at the meeting when the signs were
presented to the business people in the downtown area. She does believe the Chamber was present.
Agency Member Lopez. He stated that they were present. He has attended almost every meeting and
there has been participation by the entire City. He believes the Executive Director of the Chamber,
Susan Klaren attended the meetings. They have been working on the signage issue for over a year and
the outcome is what is being presented. The last time there were over 40 people present. He reiterated,
there has been input from the entire community and Ms. Klaren attended at least one of the meetings.
Agency Member Zemel. He is not so sure. His concern is that they make certain there is no problem
with the Chamber relative to relationships with businesses all over the City and that they get a formal
“buyoff” from the Chamber which has voiced concern to him.
Lisa Stipkovich. Staff has not taken any formal request to the Chamber regarding signage.
Agency Member Lopez. He believes that Paul Bostwick also attended one of the meetings. Hopefully,
Agency Member Zemel can attend one of the meetings. After working on it for such a long time, he
(Lopez) is pleased they are finally getting the job done.
Agency Member Zemel. He believes they should have double tracking on the issue through the
Chamber so that businesses all over the City agree with what is being done. He wants to be sure they
have a buyoff from the Chamber. Just having a person from the Chamber attend a meeting does not
mean the different committees or the Board has approved the proposal. If the Agency wants to vote on
the issue tonight, that is fine with him. He will not support the proposal at this time, not because he does
not support it, but because he would like input from the entire community and not just one specific area.
Chairman Daly. The City has been engaged in efforts to promote the downtown area for many years and
the Chamber has been very helpful to the City in working toward the same goal -- to bring more people
downtown whether to shop, work, or play or to attend a City Council meeting. They have been engaged
in an effort to identify downtown because it is not on a freeway and so much today is freeway oriented. A
sign program makes a lot of sense. There are many ways for the Chamber to be involved in the ongoing
efforts. This is another step in rebuilding downtown. Staff is asking the Agency to sign off on specific
locations, color schemes, etc. He will start by saying he believes the proposed signage is very attractive
and readable and the locations are appropriate. Perhaps down the road if it appears to be helpful in
directing people, they can think about adding more considering the coming construction and additional
freeway off ramps that will be constructed. He is prepared to support the proposal this evening.
MOTION. Chairman Daly moved to approved the proposed Downtown Sign Program concept as
outlined in Staff Report dated April 8, 1997 and accompanying documents. Agency Member Lopez
seconded the motion. Agency Member Zemel abstained. MOTION CARRIED.
Chairman Daly. They will look forward to seeing the mockup at the earliest opportunity. He also asked
the installation time table.
Lisa Stipkovich. They will have to confirm final sign locations, working drawings will have to be
prepared, award of bid, etc. Altogether, it will probably be about two months and at that point, they will
ask for a schedule from the installer.
Agency Member Tait. He assumes, dependent upon additional costs, the Agency will be voting on the
matter again; Mrs. Stipkovich. The Agency will first see the exact cost and the exact placement of the
signs.
2.161: Approving minutes of the Anaheim Redevelopment Agency meeting held March 18, 1997.
End of Consent Calendar. MOTIONS CARRIED.
ADJOURNMENT: Chairman Daly moved to adjourn, Agency Member Lopez seconded the motion.
MOTION CARRIED. (5:46 p.m.)
LEONORA N. SOHL
SECRETARY