6541 ORDINANCE NO.6 5 41
AN ORDINANCE OF THE CITY OF ANAHEIM
AMENDING SECTION 4.04.400 (ARTIC SPECIAL
SIGN DISTRICT) OF CHAPTER 4.04 (OUTDOOR
ADVERTISING SIGNS AND STRUCTURES —
GENERAL) OF TITLE 4 (BUSINESS REGULATION)
OF THE ANAHEIM MUNICIPAL CODE
WHEREAS, the Outdoor Advertising Act (Chapter 2 of the California Business and
Professions Code,commencing at Section 5200;herein referred to as the"OAA")regulates the size,
illumination,orientation and location of advertising displays within specified distances of interstate
or primary highways. With some exceptions, the OAA prohibits "off-premises" advertising
displays from being placed or maintained within a 660-foot wide controlled area at the edge of
interstate or primary highways. State Route 57 ("SR-57") is a "primary highways" and, therefore,
subject to the regulation of advertising displays under the OAA; and
WHEREAS, the Anaheim Regional Transportation Intermodal Center ("ARTIC") is a
multi-modal transit facility located on approximately 16 acres northeast of State Route 57 ("SR-
57"), south of Katella Avenue, and west of the Santa Ana River. ARTIC serves the Amtrak and
Metrolink passenger rail systems,Orange County Transportation Authority("OCTA")bus service,
taxi service and other modes of travel; and
WHEREAS, located on public land and owned and operated by the City of Anaheim,
ARTIC opened for rail and bus transit use to members of the general public in December 2014;and
WHEREAS, with the adoption of Ordinance No. 6320 on April 7, 2015, the City Council
established the ARTIC Special Sign District pursuant to Section 5272.1 of the California Business
and Professions Code, which exempts from the OAA advertising displays at a publicly-owned
multimodal transit facility that serves passenger rail and that is to serve as a station for a high-speed
train system; and.
WHEREAS the City Council desires to (1)preserve its authority to allow advertising signs
pursuant to Section 5272.1 of the California Business and Professions Code by recognizing the
"Transit Special Sign District" with respect to ARTIC and(2)authorize signs for ARTIC subject to
location-specific approvals by the City in conformance with Section 5272.1 and under the authority
conferred upon it by the City's policy power, as granted broadly under Article XI, Section 7 of the
California Constitution; and
WHEREAS, this ordinance is proposed in conjunction with and is a component of the
entitlement of the ocV!BE development, which consists of, among other things, General Plan
Amendment No. 2020-00532, Miscellaneous Case No. 2020-00739, Reclassification No. 2020-
00333, Zoning Code Amendment No. 2020-00174, Miscellaneous Case No. 2020-00751,
Development Agreement No. 2020-00004, Final Site Plan No. 2020-00004, Final Site Plan No.
2020-00005, Final Site Plan No. 2020-00006, Final Site Plan No. 2020-00007,Final Site Plan No.
2020-00008, amendment to Conditional Use Permit No. 2010-05492, Conditional Use Permit,
Minor Conditional Use Permit, and Tentative Tract Map No. 19153 (together"Proposed Project");
and
WHEREAS,pursuant to the California Environmental Quality Act(Public Resources Code
Section 21000 et seq.; herein referred to as "CEQA") and the California Guidelines for
Implementation of the California Environmental Quality Act(commencing with Section 15000 of
Title 14 of the California Code of Regulations;herein referred to as the "State CEQA Guidelines"),
the City is the "lead agency" for the preparation and consideration of environmental documents for
this ordinance; and
WHEREAS, by Resolution No. 2022- p 9 7 , considered and approved by the City Council
concurrently with but prior in time to consideration of this ordinance, the City Council found and
determined: (i) Addendum No. 11 was prepared for the Proposed Project in compliance with the
requirements of CEQA, the State CEQA Guidelines, and the City's Local CEQA Procedures; (ii)
Addendum No. 11 to Final Subsequent Environmental Impact Report(FSEIR No. 339),Mitigation
Monitoring Program No. 106C (MMP 106C) adopted for FSEIR No. 339, and Mitigation
Monitoring Plan No. 383 (MMP No. 383), together with the previously approved environmental
documents for development in the Platinum Triangle, constitute the appropriate environmental
documentation for the Proposed Project pursuant to Section 15164 of the State CEQA Guidelines;
(iii) none of the conditions described in Section 15162 or 15163 of the State CEQA Guidelines
calling for the preparation of a subsequent or supplemental EIR or negative declaration have
occurred in connection with the Proposed Project; and (iv) no further documentation needs to be
prepared for CEQA for this ordinance; and
WHEREAS, the City Council determines that the evidence in the record constitutes
substantial evidence to support the actions taken and the findings made in this ordinance, that the
facts stated in this ordinance are supported by substantial evidence in the record, including
testimony received at the public hearing,the staff presentation,the staff report and all materials in
the files for the Proposed Project. There is no substantial evidence that negates the findings made
in this ordinance. The City Council expressly declares that it considered all evidence presented and
reached these findings after due consideration of all evidence presented to it; and
WHEREAS, the City Council determines that this ordinance is in accord with the public
purposes and provisions of applicable State and local laws and requirements.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ANAHEIM DOES
ORDAIN AS FOLLOWS:
SECTION 1.
That Section 4.04.400(ARTIC Special Sign District)of Chapter 4.04(Outdoor Advertising
Signs and Structures - General) of Title 4 of the Anaheim Municipal Code, is hereby amended to
read in full as follows:
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4.04.400 Transit Special Sign District.
.010 Establishment. There shall be established in this Section 4.04.400 a special sign district
known as the "Transit Special Sign District." The current designation, location and boundaries of
the Transit Special Sign District are shown on the map labeled Phase 1 Transit Special Sign District
on file with the Public Works Department of the City of Anaheim. Upon the City of Anaheim's
issuance of a demolition permit for the existing ARTIC digital sign located on Katella Avenue at
the northeastern corner of the Phase 1 Transit Special Sign District, the designation, location and
boundaries of the Transit Special Sign District will become as shown on the map labeled Phase 2
Transit Special Sign District on file with the Public Works Department of the City of Anaheim.
The current and future boundaries of the Transit Special Sign District are hereby approved with
further particulars contained in the referenced maps.
.020 Purposes and Findings. In addition to the purposes stated in Section 18.44.010 (Purpose)
of Chapter 18.44 (Signs) of this Code, the following purposes apply to the Transit Special Sign
District, which constitute findings that form a basis for these regulations and provide guidance for
their application.
(1) The character of signs along Katella Avenue and Douglass Road and those located on bus
passenger shelters and on the passenger rail boarding platforms serving ARTIC adjacent to the
railroad corridor and throughout ARTIC is especially significant as they relate to the design of the
ARTIC building.
(2) Well-placed and visible signs and advertising displays for on-site businesses are essential
to the general quality and economic stability of commercial businesses located at ARTIC. Current
sign regulations, which are tailored to storefronts typical of the City's commercial districts, do not
provide sufficient visibility for businesses located or wishing to locate at ARTIC,having a building
height, bulk, appearance and site configuration that differs from that of commercial districts.
(3) Well-placed and visible signs and advertising displays which direct attention to a business,
commodity, industry or other activity which is sold, offered or conducted elsewhere than on the
premises of ARTIC are necessary to ensure that ARTIC remains a viable transportation center,
while revenues generated from advertising displays are essential to support the construction, day-
to-day operations, long-term maintenance, preservation and enhancement of ARTIC, including
facilities management.
(4) Signs at parking lot entrances to ARTIC would improve the visual identity of ARTIC,
while improving access to its parking facilities and minimizing traffic congestion.
(5) The standards established by these regulations are reasonable standards related to the
unique nature of ARTIC and to the present and future needs of ARTIC.
(6) The standards established by these regulations are deemed to be minimum requirements,
forming a basic framework for development and remodeling of signs at ARTIC. They are not
intended in any way to preclude further design refinement or review by the City which might
consider more restrictive requirements as to any aspects limited herein, or as to additional aspects
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such as materials, color, graphics, types of representation, relationship of signs to one another and
to architectural features, or to the general quality of design.
(7) It is a purpose of these regulations to promote appropriate and economically viable signage
that (i) uses clear, attractive graphics, (ii) coordinates with the architectural elements of ARTIC,
(iii) reflects a vibrant, modern image of ARTIC as the transportation center of the City, (iv)
eliminates visual clutter by regulating the number, size, and location of signs, (v) minimizes
potential traffic hazards and protects public safety, and (vi) protects street views and scenic vistas
of ARTIC.
.030 Definitions. The definitions contained in this subsection shall govern the construction,
meaning and application of words and phrases used in this Section 4.04.400.
"Advertising display"refers to advertising structures and to signs.
"Advertising structure" means a structure of any kind or character erected, used, or maintained
for outdoor advertising purposes,upon which any poster,bill,printing,digital or electronic display,
painting or other advertisement of any kind whatsoever may be placed, including statuary, for
advertising purposes. "Advertising structure" does not include: (a) official notices issued by any
court or public body or officer, (b)notices posted by any public officer in performance of a public
duty or by any person in giving any legal notice, and (c) directional, warning or information
structures required by or authorized by law or by federal, state or county authority.
"ARTIC" shall mean the multi-modal transit facility located northeast of State Route 57 ("SR-
57"), south of Katella Avenue, and west of the Santa Ana River, currently known and referred to
as the "Anaheim Regional Transportation Intermodal Center" or"ARTIC", regardless of whether
such facility continues to be known by such name or by any other commercial or non-commercial
name. Built at public expense and publicly owned and operated, ARTIC opened for rail and bus
transit use to members of the general public in December 2014 as a regional gateway station that
will strengthen Orange County's transit system by connecting to existing Metrolink and Amtrak
passenger rail service and OCTA bus service and will increase in importance to support future rail
service, including the California high-speed train system. The ARTIC building includes
commercial space for passenger-oriented retail and restaurants. "ARTIC" shall also mean and
include all buildings (including above-ground and below ground portions thereof, and all
foundations and supports), building systems and equipment, physical structures (e.g. pedestrian
bridges and parking structures), fixtures, hardscape, paving, curbs, gutters, sidewalks, fences,
landscaping, advertising displays, and all other improvements of any type or nature whatsoever
now or hereafter made or constructed within the boundaries of the Transit Special Sign District
suitable for the operation of ARTIC, including replacement improvements. "ARTIC" shall not
include the railroad right-of-way or rail system improvements installed, owned and/or operated,or
to be installed, owned and/or operated, by Amtrak, Metrolink, the Orange County Transportation
Authority or the California High-Speed Rail Authority, including replacement improvements.
"Director"means either(i)the Director of Public Works of the City of Anaheim or(ii)such other
City department head as may be designated by the City Manager from time to time as the person
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responsible for administering the provisions of this Section 4.04.400 and the Transit Special Sign
District Coordinated Sign Program.
"On-premises advertising display"means any advertising display used exclusively for any of the
following purposes:
(1) To advertise directions to, and the sale, lease, or exchange of real property upon which the
advertising display is placed, including the lease of commercial space at the ARTIC building.
(2) To designate the name of the owner of ARTIC or occupant(s)of commercial space within
the ARTIC building or to identify the premises, such as, for example, designating the site as
"ARTIC", provided, however, that this exception does not apply to any change in the identity or
name of ARTIC on the ARTIC building or site or any advertising display pursuant to an agreement
between the City and a sponsor pursuant to which a sponsor is given naming rights or allowed to
place its logo, slogan, or advertising on ARTIC or on any advertising display at ARTIC in
consideration for some form of payment.
(3) To advertise the business conducted, services rendered, goods produced or sold, or
activities conducted upon the property on which the advertising display is placed.
"Sign" refers to any card, cloth, paper, metal, painted or wooden sign, display or device of any
character (including those which may be changed at reasonable intervals by electronic process or
by remote control) placed for outdoor advertising purposes on or to the ground or any tree, wall,
bush, rock, fence, building, structure or thing, either privately or publicly owned, other than an
advertising structure."Sign"shall not include(a)official notices issued by any court or public body
or officer, (b)notices posted by any public officer in performance of a public duty or by any person
in giving any legal notice, and (c) signs for control of traffic and other regulatory purposes,
directional warning or information signs or structures required by or authorized by law or by
federal, state or county authority.
.040 Regulations.
.0401 The standards and regulations set forth in that certain Transit Special Sign District
Coordinated Sign Program on file in the office of the Director are hereby adopted for the Transit
Special Sign District and are incorporated herein by this reference as though fully set forth in this
Section.Notwithstanding anything to the contrary in Chapter 4.08 (Outdoor Advertising Signs and
Structures—Near Freeways)of Title 4 or Chapter 18.44 (Signs)of Title 18 of this Code,all signage
within the Transit Special Sign District shall comply with all applicable provisions of the Transit
Special Sign District Coordinated Sign Program. All construction shall comply with the provisions
of the Building Standards Code, as adopted by the City. The Transit Special Sign District
Coordinated Sign Program identifies the location of specific advertising displays, as well as all
other signs, located or to be located within the Transit Special Sign District, and establishes
regulations for advertising displays that include all of the following:
(1) The number of signs and total signage area allowed;
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(2) The maximum individual signage area;
(3) Minimum sign separation;
(4) Illumination restrictions and regulations, including signage refresh rate, scrolling, and
brightness; and
(5) Illuminated sign hours of operation.
.0402 All advertising displays shall be on the same side of the interstate or primary highway
(as those terms are defined in sections 5215 and 5220 of the California Business and Professions
Code)as ARTIC and shall be located within 1,000 feet of the entrance to the ARTIC building.
.0403 No advertising displays shall advertise products, goods, or services related to tobacco,
firearms, or sexually explicit material.
.0404 Beyond the cost of erection, revenues from advertising displays shall be used by the
City to support the construction, day-to-day operations, long-term maintenance, preservation and
enhancement of ARTIC, including facilities management.
.0405 No advertising display shall cause a reduction in federal aid highway funds as provided
in Section 131 of Title 23 of the United States Code.
.0406 Every sign pertaining to an active business establishment shall be adequately maintained
in its appearance. When the activity for which the business sign has been posted has ceased
operation for more than 90 days, all signs pertaining to that business activity shall be removed after
that time.
.0407 Except as otherwise provided in the Transit Special Sign District Coordinated Sign
Program, no sign or other structure or feature shall be placed in any portion of the Transit Special
Sign District except such signs, structures and features as are specifically approved by the
appropriate public authorities under applicable laws and regulations not inconsistent with this Code
and under such conditions as may be imposed by such authorities.
.0408 A proposed change in the identity or name of ARTIC on the ARTIC building, ARTIC
site or on any advertising display shall be referred by the Director to the City Council for
consideration. Any such proposal shall be approved, if at all, by the City Council by resolution.
Signs associated with such an approved change in identity or name shall be approved by amendment
to the Transit Special Sign District Coordinated Sign Program.
.0409 The standards and regulations established in the Transit Special Sign District
Coordinated Sign Program and by this Section 4.04.400 are deemed to be minimum requirements.
.050 Administration.
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.0501 The Director is authorized to administer the provisions of this Section 4.04.400 and the
Transit Special Sign District Coordinated Sign Program.
.0502 Construction of signs within the Transit Special Sign District area may commence only
after the Director finds that the construction proposal is in substantial compliance with these
regulations and all applicable policies and regulations of the Transit Special Sign District
Coordinated Sign Program and only after any other acts or activities requiring the independent
exercise of discretion by the City or any department thereof have occurred, including the issuance
of all appropriate permits.
.0503 The Director shall have the primary responsibility for ensuring that all signs remain in
conformance with the provisions of this Section 4.04.400, the Transit Special Sign District
Coordinated Sign Program, and section 5272.1 of the California Business and Professions Code.
.0504 Except for those regulations contained in the Transit Special Sign District Coordinated
Sign Program and this Section 4.04.400 that are required under and pursuant to section 5272.1 of
the California Business and Professions Code(as the same may be amended from time to time),the
Director is authorized to amend or modify from time to time the regulations contained in the Transit
Special Sign District Coordinated Sign Program relating to any advertising display that he or she
may deem necessary and advisable, subject to consultation with the City Attorney and the written
approval of the City Manager, so long as the Director finds and determines that any such
amendment or modification does not violate any other provisions of this Code and shall
complement the architecture of ARTIC, provide a unifying element along the streetscape, and be
internally consistent in terms of size, scale and style of signs with the scale of ARTIC and the
surrounding land uses; provided further that any amendment or modification does not increase the
number or height of advertising displays that are regulated by the Outdoor Advertising Act("OAA,
Business and Professions Code, §§5200 et seq.) and not subject to exception from the OAA under
section 5272 subdivision (a) of the Business and Professions Code ("off-premises advertising
display"). The Director shall refer a proposed amendment or modification to the City Council if he
or she determines that the general public interest warrants such referral or the proposed amendment
or modification would increase the number or height of off-premises advertising displays allowed
under the Transit Special Sign District Coordinated Sign Program. In such instances, the City
Council shall consider the recommendation of the Director and, by resolution, determine whether
to adopt any such proposed amendment or modification to the Transit Special Sign District
Coordinated Sign Program. Nothing contained in this paragraph .0504 shall be interpreted to
authorize the Director to amend or modify any of the regulations set forth in Subsection.040 of this
Section 4.04.400.
.0505 Except as otherwise required by section 5272.1 of the California Business and
Professions Code, nothing in this subsection .050 is intended to limit the City Council's ability to
amend or modify the Transit Special Sign District Coordinated Sign Program or to enact additional
rules and regulations governing this Section 4.04.400 or the Transit Special Sign District
Coordinated Sign Program.
.0506 Except for amendments or modifications authorized to be made by the Director in
paragraph.0504 of this subsection.050,any amendment or modification to the Transit Special Sign
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District Coordinated Sign Program shall be considered and approved, if at all, by the City Council
by resolution. (Ord. 6320 § 1; April 7, 2015.)
SECTION 4. SEVERABILITY.
The City Council of the City of Anaheim hereby declares that should any section,paragraph,
sentence, phrase, term or word of this ordinance be declared for any reason to be invalid, it is the
intent of the City Council that it would have adopted all other portions of this ordinance independent
of the elimination herefrom of any such portion as may be declared invalid. If any section,
subdivision, paragraph, sentence, clause or phrase of this Ordinance is for any reason held to be
invalid or unconstitutional, such decision shall not affect the validity of the remaining portions of
this Ordinance. The City Council hereby declares that it would have passed this Ordinance, and
each section, subdivision, paragraph, sentence, clause and phrase thereof, irrespective of the fact
that any one(or more)section,subdivision,paragraph,sentence,clause or phrase had been declared
invalid or unconstitutional.
SECTION 5. CERTIFICATION
The City Clerk shall certify to the passage of this ordinance and shall cause the same to be
printed once within fifteen (15) days after its adoption in the Anaheim Bulletin, a newspaper of
general circulation,published and circulated in the City of Anaheim.
SECTION 6. EFFECTIVE DATE
This ordinance shall take effect and be in full force thirty (30) days from and after its final
passage.
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THE FOREGOING ORDINANCE was introduced at a regular meeting of the City Council
of the City of Anaheim held on the 27th day of September,2022,and thereafter passed and adopted
at a regular meeting of said City Council held on the 4 t h day of Oc t obAr , 2022, by the
following roll call vote:
AYES: Mayor Pro Tem O ' Neil and Council Members Diaz,
Ma ' ae, Moreno, Valencia, and Faessel
NOES: None
ABSENT: None
ABSTAIN: None
[Mayoral vacancy]
CITY OF ANAHEIM
By:
MAY R PRO TEM OF TH CITY OF
ANAHEIM
ATTEST:
ITY C ERK OF THE CITY OF ANAHEIM
146634
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CLERK'S CERTIFICATE
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss.
CITY OF ANAHEIM )
I, THERESA BASS, City Clerk of the City of Anaheim, do hereby certify that the foregoing is the
original Ordinance No. 6541 introduced at a regular meeting of the City Council of the City of
Anaheim, held on the 27th day of September, 2022, and that the same was duly passed and
adopted at a regular meeting of said City Council held on the 4th day of October, 2022, by the
following vote of the members thereof:
AYES: Mayor Pro Tem O'Neil and Council Members Diaz, Ma'ae, Moreno, Valencia,
and Faessel
NOES: None
ABSENT: None
ABSTAIN: None
[Mayoral vacancy]
IN WITNESS WHEREOF, I have hereunto set my hand this 5th of October, 2022.
CL K OF THE CITY OF ANAHEIM
(SEAL)
CLERK'S CERTIFICATE
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss.
CITY OF ANAHEIM )
I, THERESA BASS, City Clerk of the City of Anaheim, do hereby certify that the foregoing
is the original Ordinance No. 6541 and was published in the Anaheim Bulletin on the 13th
day of October, 2022, pursuant to Section 512 of the City Charter of the City of Anaheim.
CITY CL RK OF THE CITY OF ANAHEIM
(SEAL)
ANAHEIM BULLETIN LITYMEWS See Proof on Next Page
Anaheim Bulletin
1920 Main St.Suite 225
Irvine,California 92614
(714)796-2209
200 S.Anaheim Blvd., Suite 217
Anaheim,California 92805
AFFIDAVIT OF PUBLICATION
STATE OF CALIFORNIA
County of Orange County
I am a citizen of the United States and a resident of the County
aforesaid; I am over the age of eighteen years, and not a party
to or interested in the above-entitled matter. I am the principal
clerk of the Anaheim Bulletin, a newspaper that has been
adjudged to be a newspaper of general circulation by the
Superior Court of the County of Orange County, State of
California, on December 28, 1951, Case No. A-21021 in and
for the City of Irvine , County of Orange County, State of
California; that the notice, of which the annexed is a true
printed copy, has been published in each regular and entire
issue of said newspaper and not in any supplement thereof on
the following dates,to wit:
10/13/2022
I certify (or declare) under the penalty of perjury under the
laws of the State of California that the foregoing is true and
correct:
Executed at Anaheim,Orange County, California,on
Date: Oct 13, 2022.
06-1±0JCY(r)(4-0-a3
Signature
ORD-6541 ARTIC Special Sign (5190168) - Page 1 of 2
SUMMARY PUBLICATION
CITY OF ANAHEIM
ORDINANCE NO.6541
AN ORDINANCE OF THE CITY OF ANAHEIM AMENDING SECTION 4.04.400
(ARTIC SPECIAL SIGN DISTRICT)OF CHAPTER 4.04(OUTDOOR ADVERTISING
SIGNS AND STRUCTURES-GENERAL) OF TITLE 4 (BUSINESS REGULATION)
OF THE ANAHEIM MUNICIPAL CODE
This ordinance amends Section 4.04.400 (ARTIC Special Sign District)of Chapter 4.04
(Outdoor Advertising Signs and Structures-General)of Title 4(Business Regulation)
of the Anaheim Municipal Code to clarify the standards regarding slgnage within the
Transit Special Sign District and adopt the Transit Special Sign District Coordinated
Sign Program.
I,Theresa Bass,City Clerk of the City of Anaheim,do hereby certify that the foregoing
is a summary of Ordinance No. 6541, which ordinance was Introduced at a regular
meeting of the City Council of the City of Anaheim on the 27th day of September,2022
and was duly passed and adopted at a regular meeting of said Council on the 4th day of
October,2022 by the following roll call vote of the members thereof:
AYES: Mayor Pro Tern O'Neil and Council Members Diaz,Ma'ae,Moreno,
Valencia,and Faessel
NOES: None
AABBrSEp a
ABSENT:
None
lR AT6VQf vcanCNy1ne
The above summary is a brief description of the sublect matter contained in the text of
Ordinance No.6541 which has been prepared pursuant to Section 512 of the Charter of
the City of Anaheim.This summary does not Include or describe every provision of the
ordinance and should not be relied on as a substitute for the full text of the ordinance.
To obtain a copy of the full text of the ordinance,please contact the Office of the City
Clerk, (714) 765-5166,between 5:00 AM and 5:00 PM,Monday through Friday.There Is
no charge for the copy.
146936/LM
Anaheim Bulletin
Published:10/13/22
ORD-6541 ARTIC Special Sign (5190168) - Page 2 of 2