16 (4)
Susana Barrios
From:Theresa Bass
Sent:Monday, July 17, 2023 11:00 PM
To:Public Comment
Subject:FW: \[EXTERNAL\] AOCHLA letter re. Item 16 - Resolution in opposition to Measure A
Attachments:2023-07-17 AOCHLA letter re. Item 16 - Resolution in opposition to Measure A.pdf
From: Nadine Barragan <nadine.barragan@aochla.com>
Sent: Monday, July 17, 2023 2:40 PM
To: Ashleigh Aitken <AAitken@anaheim.net>; Natalie Rubalcava <NRubalcava@anaheim.net>; Norma C. Kurtz
<NKurtz@anaheim.net>; Jose Diaz <JoDiaz@anaheim.net>; Carlos A. Leon <CLeon@anaheim.net>; Stephen Faessel
<SFaessel@anaheim.net>; Natalie Meeks <NMeeks@anaheim.net>
Cc: Samantha Marquez <samantha.marquez@aochla.com>; samantha.marquez@presidiocomms.com;
daniel@presidiocomms.com; Berenice Ballinas <BBallinas@anaheim.net>; Melissa O. Cuevas <MCuevas@anaheim.net>;
Robert Mendoza <RMendoza@anaheim.net>; Sarah Bartczak <SBartczak@anaheim.net>; Taylor N. Griffin
<TGriffin@anaheim.net>; Nam Bartash <NBartash@anaheim.net>; Jim Vanderpool <JVanderpool@anaheim.net>;
Theresa Bass <TBass@anaheim.net>
Subject: \[EXTERNAL\] AOCHLA letter re. Item 16 - Resolution in opposition to Measure A
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unless you recognize the sender and are expecting the message.
Dear Mayor Aitken and Members of the City Council:
For your consideration, please see the attached letter from AOCHLA regarding Item 16 - Resolution in
opposition to Measure A.
Best,
Nadine
1
July 17,2023
The Hon.Ashleigh Aitken &Members of the City Council
City of Anaheim
200 S.Anaheim Boulevard,7th Floor
Anaheim,CA 92805
Subject:July 18,2023 City Council Meeting Agenda Item 16 -Strong Support
Dear Mayor Aitken and Members of the City Council:
On behalf of the Anaheim/Orange County Hotel and Lodging Association (AOCHLA)and its members,I
write in strong support of Item 16 of the agenda for the July 18,2023 meeting of the City Council.
Over the last several months,Anaheim’s hotel and lodging industry and industry-adjacent businesses have
sought to make clear that Measure A would be devastating for Anaheim’s hotels,Anaheim’s budget,and
Anaheim’s residents.With the City Council’s guidance,the City commissioned multiple independent
studies of Measure A’s impacts,which found that the measure would have significant detrimental impacts
on city-owned revenue-generating facilities and on the long-term health of the city’s tourism industry.
If Measure A were to pass,very few would benefit in the short term,while a great many would suffer in
the long-term.The implications are stark:job cuts,shuttered hotels,decreased tax revenues,and
ultimately decreased services for Anaheim’s residents.Given these,AOCHLA was heartened by the City
Council’s decisions to order Measure A to a special election and to submit a ballot argument opposing the
measure.A City Council resolution formally opposing the measure would make the City Council’s
position doubly clear and help guide voters with the benefit of the City Council’s collective experience,
perspective of fiduciary responsibility,and subject matter expertise.As we enter into what is sure to be a
contested campaign,it is imperative that Anaheim’s voters know what Anaheim’s leaders know:Measure
A is wrong for Anaheim.
I respectfully request your support of Item 16.Thank you for your kind consideration.
Sincerely,
Executive Director