General (06)
Susana Barrios
From: Michael Mavrovouniotis <
Sent: Monday, December 2, 2024 5:40 PM
To: Public Comment <publiccomment@anaheim.net>
Subject: \[EXTERNAL\] CITY COUNCIL, GENERAL PUBLIC COMMENT
Warning: This email originated from outside the City of Anaheim. Do not click links or open attachments unless you
recognize the sender and are expecting the message.
Your city is badly served by OC Animal Care (the county shelter) & OC Community Resources (the county agency
that mismanages the shelter).
This information, including two short attachments, is being placed in the Public Record for the benefit of
the citizens.
These agencies, OCAC&OCCR, have claimed the animal shelter needs a new Strategic Plan. But we already have
a perfectly good plan, approved unanimously by the Board of Supervisors in 2018. The existing plan is nowhere to
be found on county websites. I’m attaching the file:
OCAC Strategic Plan Executive Summary.pdf
and you can access the complete plan via this web link:
OCAC Strategic Plan 052218 (004).pdf
The Strategic Plan slide presentation used by OCAC&OCCR can be played online:
https://prezi.com/view/MAxepFT5Xo3oXealcWC6/
(After you start, you hit the space bar to advance.)
I’m attaching a key slide from this presentation:
Slide from presentation.jpeg
The slide shows that success is measured via monthly reports. The shelter is not producing these monthly reports at
all. That’s what failure looks like.
Why do OCAC&OCCR want to waste money on a new contract? Because they’re failing to deliver on the existing plan,
that’s why.
This city and its citizens deserve better. Get more information on OCShelter.com
1
OC Animal Care Strategic Plan 2018
Executive Summary
1
Vision: A safe, compassionate community for all.
Mission: To provide refuge and care for animals, foster the human-
animal bond and promote safety in our community.
Strategic Priority 1: Animal Care, Enrichment, and Placement
Goals: Success Measures:
1. Every animal in the shelter
receives daily, varied
enrichment.
a) One hundred percent of all dogs qualified (retention met,
healthy, friendly) are in daily playgroups. (Small dogs by
Summer 2018; large dogs by Fall 2018 with occasional
playgroups before then, as staffing permits).
b) 100% of dogs are provided in-kennel enrichment tailored for
their needs daily by June 2018.
c) Every adoptable cat is taken out of its housing unit for
enrichment at least three times per week by Summer 2018.
d) 100% of cats receive appropriate enrichment tailored for
their needs daily and are housed in portalized or large cages
by Fall 2018.
2. Every animal’s care and
status is tracked in order to
demonstrate ongoing, daily
care and comfort during
their stay.
a) Every “must” outlined in Association of Shelter Veterinarians
(ASV) Guidelines for Standards of Care in Animal Shelters is
implemented and occurring at OCAC by Spring 2019.
b) 100% of “should and ideally” ASV Guidelines for Standards of
Care in Animal Shelters practices are implemented by
Summer 2021.
c) 100% of animal enrichment activities tracked by Fall 2018.
3. Options for moving animals
quickly through the system
to live outcomes are
maximized.
a) Average length of stay (LOS) of 8 days for most “Fast Track”
animals and 15 days for most “Slow Track” animals by
January 2019. Animals may stay beyond this LOS but all
efforts are made to decrease roadblocks to movement of
animals to live release.
b) 75% of medical animals (any animal under veterinary care at
OCAC) placed for public adoption while undergoing
treatment.
c) Increase number of fosters able to house animals with
medical conditions by 50% by Summer 2018.
d) Length of stay for cats with upper respiratory infections is
reduced by 20%, as cats recover quicker through targeted
medical fosters.
OC Animal Care Strategic Plan 2018
Executive Summary
2
Goals: Success Measures:
4. More animals that enter
OCAC are saved annually.
a) Live release rate for dogs will remain over 90%.
b) Underage kitten transfers will increase by 10% by December
2018.
c) Live release for cats will increase by at least 5% each year
with a target of 85% or higher by December 2020.
d) Live release rates for kittens will increase to at least 70% by
the Spring of 2019. Staff will evaluate annually and adjust up
as needed.
e) Owner requested euthanasia for dogs and cats decreases to
2% of intake by 2019 (and is monitored).
f) Owner surrenders for dogs and cats are increasingly referred
to our diversion program instead of shelter intake. A
baseline for this metric will be recorded at the end of 2018
and shall increase by 10%. This metric will be evaluated
annually to determine next target.
5. Reunite more lost pets with
their owners.
a) Increase RTO (Return to Owner) rate for dogs to 45% and
RTO for cats to 5% by December 2019.
b) Licensing compliance of 60% or greater by 2019.
c) Increase TNR (Trap-Neuter-Return) rate for cats to 20% by
2019. (Numbers will be evaluated at the end of 2018; if we
have significantly increased our TNR cats by that time, this
metric may be increased.)
OC Animal Care Strategic Plan 2018
Executive Summary
3
Strategic Priority 2: Stakeholder Engagement and Marketing
Goals: Success Measures:
1. Make the adoption process
customer-friendly, easy and
efficient.
a) Adopter satisfaction of at least 85% as captured in post-
adoption surveys.
b) Streamline adoption process so that it only takes 10 minutes
at the window to complete a customer’s transaction by Fall
2018, as measured by periodic time studies, or by using
potential new technology.
c) Assess the visitation process and implement a new, more
customer-friendly process by Fall 2018, as captured in
feedback from customer surveys.
d) 80% of requested visits with adoptable animals are
accommodated within 15 minutes of request, as measured
by periodic time studies, or by using potential new
technology.
2. Adoption Partners are
engaged and relationships
enhanced.
a) Conduct yearly survey showing a 10% increase in satisfaction
annually by adoption partners to at least 85% by 2020.
Utilize the survey conducted by JVR in Fall 2016 as the
baseline for rate of satisfaction.
3. Volunteers are engaged in
almost every aspect of
shelter operations to provide
needed support to achieve
OCAC goals.
a) Increase volunteer engagement by 50% by February 2019.
b) Increase training provided for all key areas of volunteer
involvement by 25% by February 2019
c) Create a tiered infrastructure for volunteer engagement
whereby current volunteers have written position
descriptions and schedules by Fall 2018.
d) Expand volunteer program to include additional
responsibilities and duties to support staff and animals by
Summer 2018.
4. Public feels welcome at the
shelter, has a positive
experience, and clear ways
to help.
a) All staff receives comprehensive customer service training –
refresher for current staff, onboarding for new staff by
Spring 2019.
b) 75% of enrichment items are received through direct
donations or the Amazon Wishlist by Summer 2019.
c) A fund specifically devoted to helping owners reclaim their
lost pets is created by 2019, with at least $50,000 annually
to help shelter animals be reunited with their families.
OC Animal Care Strategic Plan 2018
Executive Summary
4
Goals: Success Measures:
5. The Community has access
to increased information
sharing and transparency to
increase understanding and
support for OCAC.
a) Proactive, consistent social media messaging increases
followers on Facebook page by 10% by December 2018.
b) New feature (i.e. before and after story, adoption happy
ending, highlighted program, etc.) on social media every
month by June 2018.
c) Transparency to the public is offered through sharing and
posting of monthly animal outcomes as well as progress
towards goals on OCAC website by Fall 2018.
6. Contracting cities recognize
the great service provided
by OCAC and want to be
part of it.
a) OCAC retains all current contract cities and these cities
report a satisfaction rate of 75% or higher with services by
January 2019.
b) Non-Contract cities recognize the positive impact OCAC has
on the community and request to join our program by
January 2020.
7. Engage the veterinary
community to encourage
the relationship between
vets and shelter animals.
a) Partnership with veterinary hospital groups implemented by
Fall 2018 to ensure veterinary aftercare of animals following
adoption, decreasing returns by 5% at the end of 2019.
b) Continue engagement at Veterinary Medical Association
forums for sharing ideas and increased partnership between
private veterinarians and the shelter, as demonstrated by
more veterinarians represented at shelter events.
OC Animal Care Strategic Plan 2018
Executive Summary
5
Strategic Priority 3: Culture and Organizational Development
Goals: Success Measures:
1. OCAC departments
communicate consistently
and understand each other’s
goals.
a) Roundtable meetings between the sections are held every
month by August 2018.
2. Goals are defined within
departments and each
person understands their
role in the goals.
a) 90% of staff report that they are informed and understand
their role by Fall 2018.
3. Staff are highly trained and
report they are informed and
understand their roles.
a) 90% of staff report they are informed and understand their
roles and demonstrate that they consistently follow policies
and procedures by Spring 2019.
b) Each staff member has a defined job description with
measurable goals.
c) Performance reviews conducted annually to determine that
staff follow written SOP’s, and progress meetings held every
6 months.
d) Annually review program protocols and written SOP’s, with
staff training by Fall 2019.
4. Visitors and customers of
OCAC have professional and
respectful interactions with
all staff.
a) All staff is trained on excellent customer service and are
given the tools to succeed by Summer 2018
b) Customer complaints decrease 25% and positive reviews on
Yelp, Google increase by 50% by January 2019.
c) By Fall 2018, staff create a system to respond and attempt to
resolve any complaints or negative reviews on Google and
Yelp.
d) Create a comprehensive Customer Service training program
and Policy & Procedure (P&P) for all staff, with specifics for
each area by Spring 2019.
5. Create a positive
organizational culture, which
encourages cooperation and
customer service for staff
and volunteers.
a) Create cultural agreement for all staff and volunteers by Fall
2018.
b) All staff and volunteers are trained on the cultural
agreement that guides their service at the shelter by
December 2018.
OC Animal Care Strategic Plan 2018
Executive Summary
6
Strategic Priority 4: Fiscal Stewardship and Sustainability
Goals: Success Measures:
1. Increase revenues from dog
licensing in OCAC’s service
areas
a) Licensing compliance of 60% or greater by 2019.
2. Increase volunteer
engagement to assist with
daily shelter duties and
events
a) Enhance volunteer engagement by providing more
structure and resources to support volunteers in their work
through elevation of volunteer leaders by July 2018.
b) Increase number of active volunteers by 50% in 2019.
3. Engage in fundraising
campaign to increase donor
base, and an increase of
donations to the shelter
a) Establish a fundraising initiative by 2019 that generates
funds to enable OCAC to support and expand current
operations.
4. Complete fee study to gather
a more accurate estimate of
costs for program services
a) Bring recommendations from the Auditor/Controller fee
study to Board of Supervisors for implementation in 2018.
5. Investigate alternative dog
license tag programs to
lower costs and encourage
increased compliance
a) Investigate and if appropriate bring to the Board for
consideration a revenue-based dog tag system to reduce
calls reuniting animals with their owners by 25%.
OC Animal Care Strategic Plan 2018
Executive Summary
7
Strategic Priority 5: New Shelter On-Boarding
Goals: Success Measures:
1. OCAC staff prepare and
execute a smooth transition
from the old shelter to the
new shelter.
a) Regular meetings set with roles and responsibilities
identified by October 2017 Completed.
b) Comprehensive move plan developed by November 2017.
Completed.
c) Move accomplished by (one month post construction
completion – Estimated March 2018). Completed.
2. OCAC staff develops new
protocols and work flows for
new shelter.
a) Work flows developed based on blue prints by (3 months
before move) Completed.
b) Protocols drafted for new shelter by (2 months before
move), finalized by 12 months after move in, revised as
needed after move in.
3. OCAC staff plays an active
role in planning and
participating in the new
shelter grand opening.
a) Awesome grand opening for volunteers, contract cities,
community and Board members. Completed.
b) Clear the old shelter adoption event held prior to move to
extensively reduce the number of animals needing to be
moved to new facility 1 week prior to scheduled move.
Completed.
c) Tours planned and conducted at and after opening
4. OCAC staff plans tour of new
shelter to engage
stakeholders
a) Tailored tours developed and scheduled by two months
after move for following groups: grand opening, media, vet
community, contract cities, volunteers, ACCOC, rescue
partners.