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Anaheim Tourism Improvement District Advisory Board 2024/10/16 (Special)CITY OF ANAHEIM Anaheim Tourism Improvement District (ATID) Advisory Board MINUTES October 16, 2024 — 6:00 p.m. BOARD MEMBERS PRESENT: Tom Morton, Brittney Malenofski, Debbie Moreno, Mike Waterman, Tina Riley, Rhanda Richardson, Ruby Barrameda BOARD MEMBERS ABSENT: None STAFF PRESENT: Taylor Griffin, City Administration GUESTS PRESENT: None Agenda Posting: A complete copy of the ATID Advisory Board agenda and special meeting notice was posted on Thursday, October 10, 2024, at 3:31 p.m. at Anaheim City Hall. I. CALL TO ORDER Staff Taylor Griffin called the ATID Advisory Board meeting to order at 6:01 p.m. on Wednesday, October 16, 2024. II. PUBLIC COMMENT None. III. ELECTION OF CHAIRPERSON AND VICE -CHAIRPERSON MOTION Staff Taylor Griffin gave an overview of the election process for the Board and opened the nominations for Chairperson. Board Member Tom Morton offered a Motion to nominate Rhonda Richardson as Chairperson, seconded by Board Member Debbie Moreno AND MOTION CARRIED (Vote: 7-0; Absent: None) that the ATID Advisory Board does hereby approve Rhanda Richardson as Chairperson. Staff Taylor Griffin opened the nominations for Vice Chairperson. Board Member Tom Morton nominated Tina Riley as Vice Chairperson, seconded by Board Member Debbie Moreno AND MOTION CARRIED (Vote: 7-0; Absent: None) that the ATID Advisory Board does hereby approve Tina Riley as Vice Chairperson. Anaheim Tourism Improvement District (ATID) Advisory Board October 16, 2024 Page 2 IV. DISTRIBUTION OF BOARDS & COMMISSIONS HANDBOOK The Board & Commissions Handbook was distributed. Board Member Mike Waterman spoke about the establishment of the Advisory Board in response to the state audit. Board Member Mike Waterman also discussed the role of the Advisory Board in relaying information and making recommendations to the City Council. Board Member Mike Waterman spoke about disbanding the board similar to previous boards in his experience. V. OVERVIEW OF THE ANAHEIM TOURISM IMPROVEMENT DISTRICT AND THE ROLE OF THE ADVISORY BOARD Board Member Brittney Malenofski gave a brief overview and role of the ATID Advisory Board. Board Member Brittney Malenofski spoke that the role of the ATID Advisory Board is separate from the contracting entity Visit Anaheim. Board Member Brittney Malenofski stated that the ATID Advisory Board is to make recommendations to the City Council, either directly or through recommendations to the Contracting Entity or the ATID Transportation Committee, regarding the expenditures of revenues derived from the levy of assessments, classification of businesses, and the method and basis of levying the assessments. Board Member Debbie Moreno commented on Board Member Mike Waterman's comment and expressed the lengthy process the city has gone through with the State Audit and the abundance of staff time dedicated to the process and that disbanding of the ATID Advisory Board is not something the City is considering at this time. VI. APPROVAL OF THE 2025 MEETING CALENDAR Board Member Brittney Malenofski discussed the proposed 2025 meeting calendar. Board Member Brittney Malenofski proposed the following dates: January 16th, April 17th, July 17th, and October 16th and proposed changing the meeting time to 2:00 p.m. Board Member Tom Morton offered a Motion to approve the proposed 2025 calendar dates at a 2:00 p.m. meeting time, seconded by Board Member Mike Waterman AND MOTION CARRIED (Vote: 7-0; Absent: None) that the ATID Advisory Board does hereby approve the following dates; January 16ch April 17th, July 171h, and October 16th for the 2025 calendar year. Anaheim Tourism Improvement District (ATID) Advisory Board October 16, 2024 Page 3 VIL BOARD COMMENTS Board Member Mike Waterman asked if he should provide any financial documentation to the Board for review. Board Member Brittney Malenofski asked Board Member Mike Waterman to bring Visit Anaheim subcontracts to the next ATID Advisory Board meeting. Board Member Rhanda Richardson requested to have the subcontract documents sent to the Board Members prior to the meeting. Board Member Tom Morton asked to review the Visit Anaheim annual plan at the next ATID Advisory Board meeting. Board Member Tom Morton discussed that the annual plan would go to City Council after the ATID board reviews it. Board Member Tom Morton gave an overview of the Visit Anaheim subcontract process when they are brought forward to City Council once a month. Board Member Debbie Moreno asked if the ATID board will also review Visit Anaheim's financial reports and financial reports from the ATID Transportation committee. Board Member Tom Morton stated that they receive monthly reports and review all reports during the annual review. Board Member Debbie Moreno requested to review the ATID Transportation Committee financial reports at the next meeting. Board Member Tina Riley asked if ATN financial reports are also reviewed as part of the ATID. Board Member Debbie Moreno clarified ATN's role within the ATID and that ATN is separate. Board Member Mike Waterman shared the breakdown of ATID funds with 75% going to marketing and 25% going towards transportation. Board Member Tom Morton went on to further explain the history of the transportation portion of the ATID and what those funds are used for. Board Member Debbie Moreno requested to give a brief overview of the Anaheim Tourism Improvement District. Board Member Brittney Malenofski gave an overview of the Anaheim Tourism Improvement District including how the revenue is earned and divided. Anaheim Tourism Improvement District (ATID) Advisory Board October 16, 2024 Page 4 Board Member Tom Morton will follow up with the Board and provide the resolutions and other background information on the Anaheim Tourism Improvement District. VIIL ADJOURNMENT There being no further business, the meeting adjourned at 6:20 p.m. to Thursday, January 16, 2025 at 2:00 p.m.