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Anaheim Tourism Improvement District Advisory Board 2025/01/16CITY OF ANAHEIM Anaheim Tourism Improvement District (ATID) Advisory Board MINUTES January 16, 2025 — 2:00 p.m. BOARD MEMBERS PRESENT: Tom Morton, Brittney Malenofski, Debbie Moreno, Mike Waterman, Tina Riley, Rhanda Richardson, Ruby Barrameda BOARD MEMBERS ABSENT: None STAFF PRESENT: Taylor Griffin, City Administration Artin Ber ikly, Ethics Officer & Assistant to the City Attorney GUESTS PRESENT: Christina Dawson, Visit Anaheim Agenda Posting: A complete copy of the ATID Advisory Board agenda was posted on Thursday, January 13, 2025, at 9:50 am at Anaheim City Hall. I. CALL TO ORDER Chair Rhanda Richardson called the ATID Advisory Board meeting to order at 2:05 p.m. on Thursday, January 16, 2025. II. ROLE CALL Chair Rhanda Richardson called role call. All members present at the meeting. III. PUBLIC COMMENT Chair Rhanda Richardson opened the public comment and announced the instructions for public commenters. Staff Taylor Griffin called forward the first public speaker Marc Herbert. Marc Herbert spoke on public engagement and public outreach. Marc Herbert mentioned that the meeting announcement was difficult to find and requested that the meeting be streamed online. Marc Herbert also spoke on implementing workforce housing through TID funding and contribution from the City. Anaheim Tourism Improvement District (ATID) Advisory Board January 16, 2025 Page 2 There being no further public commenters, Chair Rhanda Richardson closed the public comment period. IV. APPROVAL OF MINUTES FOR OCTOBER 16, 2024 Chair Rhanda Richardson asked for motion to approve the minutes. Board Member Tom Morton offered a motion to approve the minutes for the October 16, 2024 meeting, seconded by Board Member Mike Waterman AND MOTION CARRIED (Vote: 7-0; Absent: None) that the ATID Advisory Board does hereby approve the minutes of the October 16, 2024 meeting. V. REVIEW FY 2023/2024 DRAFT ANNUAL ATID REPORT Chair Rhanda Richardson opened the discussion and directed Christina Dawson from Visit Anaheim to present the 2023/2024 Draft Annual ATID Report. Board Member Debbie Moreno recommended that the report include an executive summary with strategies and numbers at the beginning of the report. Board Member Debbie Moreno asked for clarification on the pre -pandemic and post -pandemic numbers in the report and events that were cancelled. Christina Dawson asked Board Member Debbie Moreno to email her questions for further follow-up details. Christina Dawson discussed the items that were requested to be included from the state audit and explained that the report is still pending approval from the Visit Anaheim Board scheduled for February 14th, 2025. Board Member Tom Morton requested Christina Dawson to review the 2024 KPIs. Christina presented the 2024 KPI dashboard to the Board. Board Member Tom Morton asked Christina Dawson to further explain some of the language on the dashboard. Board Member Debie Moreno asked if the updated report was sent to the Board. Christina Dawson discussed that the board had to make edits to a select number of pages after meeting with the City's Audit Department. Christina Dawson Anaheim Tourism Improvement District (ATID) Advisory Board January 16, 2025 Page 3 mentioned there was a delay due to the requirements needed in the report for the end -of year expenses. Vice Chair Tina Riley asked for clarification in discrepancies for the unaudited numbers. Board Member Brittney Malenofski asked Staff Taylor Griffin to pass out the additional financial documents to the Board Members. Christina Dawson mentioned that some of the 2024 dashboard numbers are pending due to the delay in closing out November and December's financials. Christina Dawson introduced the 2025 dashboard to the Board and mentioned that the board has not yet reviewed the numbers. Board Member Mike Waterman mentioned that the Visit Anaheim Board will be reviewing the 2025 data at the end of the month for approval. Christina Dawson reviewed the 2025 Budget with the Board. She stated that the Visit Anaheim Board has approved the 2025 budget for $28.5 million. She stated that there has been a 12% increase from the 2024 budget and that Visit Anaheim monitors the budget month to month. Board Member Debbie Moreno stated that the City of Anaheim is working on the projections for the City's budget. Board Member Ruby Barrameda asked how the 2024 projections compare to the actual numbers. Christina Dawson responded that they are still waiting for the 2024 numbers due to not having audited their November and December numbers. Board Member Ruby Barrameda asked if the Board will be updated with the new numbers. Christina Dawson responded that the Board will receive a completed final document with all the changes. Christina Dawson addressed the changes in reserve funding for the budget. Board Member Ruby Barrameda asked for clarification on the variances expenses in 2024 & 2025. Board Member Mike Waterman responded that the variance was from a preapproved amount & sponsorships. Anaheim Tourism Improvement District (ATID) Advisory Board January 16, 2025 Page 4 Board Member Tom Morton asked for clarification on the carry-over numbers between 2024 & 2025 budgets. Christina Dawson mentioned that there were projects that were started in 2024 and will carry through to 2025. Christina Dawson continued to the fund balance calculations through December 2017. She mentioned that the calculations are pending Visit Anaheim Board and City of Anaheim approval. Board Member Tom Morton mentioned that the fund balance calculations methodology was requested through the state audit. Christina Dawson discussed the one-time reserve for industry events fund that was used for an IBEW convention show in 2019. Board Member Mike Waterman discussed the TID funding use with convention centers and events. Board Member Tom Morton discussed the role of TID funding in the last Convention Center expansion. Board Member Tina Riley asked when the next expansion of the Convention Center is scheduled. Board Member Tom Morton discussed the background on the last expansion and how the City plans to move forward. Christina Dawson reviewed the fund balances through December 2023. Board Member Ruby Barrameda asked what the process is for the approval of the report through the City. Board Member Debbie Moreno clarified that the Board will not participate in the approval process it currently goes through the City's Finance and Audit Departments. Board Member Tom Morton motioned to table to the review of the 2023/2024 Visit Anaheim Annual Report until the report is finalized to a date to be determined, seconded by Board Member Debbie Moreno, MOTION CARRIED (Vote: 7-0; Absent: None). VI. REVIEW VISIT ANABEIM' S FINANCIAL REPORTS Anaheim Tourism Improvement District (ATID) Advisory Board January 16, 2025 Page 5 Debbie Moreno motioned to table the review of Visit Anaheim financial reports to a date to be determined to allow the Board more time to review the documents, seconded by Tom Morton MOTION CARRIED (Vote: 7-0; Absent: None). Staff Artin Berjikly reminded the Board of the Brown Act regulations. Christina Dawson clarified that Visit Anaheim retains and had copies of all subcontract agreements and the signed forms. VIL BOARD COMMENTS Board Member Debbie Moreno asked to agendize a review and discussion of the Visit Anaheim subcontractor agreements. Board Member Tina Riley asked to agendize a review of the ATID Transportation Committee and review of the TID and the needs of those who pay into the fund. Staff Artin Berjikly clarified that items must fall under the purview of the board it may be discussed. Board Member Brittney Malenofski discussed the guidelines for the Board. Board Member Tina Riley asked if there could be further discussion with Board Member Mike Waterman prior to agendizing her item. Board Member Tom Morton asked for the process to hold a special meeting to bring the recommendations to the City Council on time. Staff Artin Berjikly clarified that the Chair would need to call a special meeting. Chair Rhanda Richardson made a motion to schedule a special meeting with a date to be determined, seconded by Board Member Tom Morton, MOTION CARRIED (Vote: 7-0; Absent: None). VIIL ADJOURNMENT There being no further business, the meeting adjourned at 3:00 p.m. to a future meeting to be determined.