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Anaheim Tourism Improvement District Advisory Board 2025/07/17CITY OF ANAHEIM Anaheim Tourism Improvement District (ATID) Advisory Board MINUTES July 17, 2025 - 2:00 p.m. BOARD MEMBERS PRESENT: Tom Morton, Brittney Malenofski, Mike Waterman, Tina Riley, Rhanda Richardson, Ruby Barrameda, Debbie Moreno BOARD MEMBERS ABSENT: None STAFF PRESENT: Taylor Griffin, City Administration Artin Ber ikly, Ethics Officer & Assistant to the City Attorney GUESTS PRESENT: Christina Dawson, Visit Anaheim Agenda Posting_ A complete copy of the ATID Advisory Board agenda notice was posted on Friday, July 11, 2025, at 3:00 p.m. at Anaheim City Hall. I. CALL TO ORDER Chair Rhanda Richardson called the ATID Advisory Board meeting to order at 2:00 p.m. on Thursday, July 17, 2025. Staff Artin Ber ikly reviewed the role of the ATID Advisory Board. II. ROLL CALL Chair Rhanda Richardson called roll call. All Board Members were present at the meeting. III. PUBLIC COMMENT Chair Rhanda Richardson opened the public comment and called the first public commenter. Marc Herbert spoke on changing the Public Comment section on the agenda. Anaheim Tourism Improvement District (ATID) Advisory Board July 17, 2025 Page 2 Staff Artin Berjikly responded that the agenda order could be reviewed for a future meeting. Staff Artin Berjikly also clarified the guidelines for the Public Comment period for all speakers. Marc Herbert spoke on providing a visual for public speakers and giving a broad introduction on the role of the ATID Advisory Board. Marc Herbert also discussed the ATID surplus and asked how the budget would be spent. There being no further public commenters, Chair Rhanda Richardson closed the public comment period. IV. APPROVAL OF MINUTES FOR APRIL 17, 2025 Chair Rhanda Richardson asked for motion to approve the minutes. Board Member Tom Morton offered a motion to approve the minutes for the April 17, 2025 meeting, seconded by Board Member Mike Waterman AND MOTION CARRIED (Vote: 7-0; All In Favor) that the ATID Advisory Board does hereby approve the minutes of the April 17, 2025 meeting. V. DISCUSSION ON ALIGNING THE VISIT ANAHEIM ANNUAL REPORT WITH CALENDAR YEAR VERSUS FISCAL YEAR Board Member Mike Waterman discussed that there were challenges when the Annual Report was presented to the Mayor and City Council on the calendar year versus fiscal year. Board Member Tom Morton discussed that it could be difficult to change the enabling documentation and the ordinance. Board Member Debbie Moreno spoke that it could place the burden on city staff to accommodate the changes. Board Member Tom Morton read the ordinance and pointed out the guidelines. Board Member Brittney Malenofski asked for clarification on how the change could affect the transportation annual report and budget. Board Member Tom Morton responded that the reports would need to be separated and create two separate documents. Anaheim Tourism Improvement District (ATID) Advisory Board July 17, 2025 Page 3 Board Member Mike Waterman offered a motion to recommend to City Council that Visit Anaheim change their annual reporting from fiscal year to calendar year, seconded by Board Member Tina Riley AND MOTION REJECTED (Vote: 4-3; Rubby Barrameda, Tom Morton, Brittney Malenofski, Debbie Moreno OPPOSED) that the ATID Advisory Board does not hereby approve the recommendation. VI. REVIEW VISIT ANAHEIM ATID SPECIFIC BUDGET Christina Dawson presented the Visit Anaheim budget and reviewed the percentages for ATID allocations. Board Member Debbie Moreno requested to have the item pushed to the next meeting to allow the Board more time to review the budget. Board Member Debbie Moreno offered a motion to push the agenda item to the next ATID Advisory Board meeting on October 16, 2025, seconded by Board Member Tom Morton AND MOTION CARRIED (Vote: 7-0; All In Favor) that the ATID Advisory Board does hereby approve to continue the item to the next meeting. Board Member Ruby Barrameda asked for clarification on actual numbers and budget numbers on the document. VII. DISCUSSION ON VISIT ANAHEIM STRATEGIC PLAN FOR RESERVES AND FUND BALANCES Board Member Mike Waterman shared a document with the Visit Anaheim board approved reserves and mentioned the feedback that was received at the Anaheim Council Meeting. Board Member Mike Waterman clarified the changes that were recently approved to increase spending. Board Member Tom Morton asked which portions of the reserves would be spent. Board Member Mike Waterman responded and outlined the percentages that would be spent. Board Member Tom Morton asked for clarification on the reserve allocations and how Visit Anaheim reached the total numbers. Anaheim Tourism Improvement District (ATID) Advisory Board July 17, 2025 Page 4 Board Member Mike Waterman responded on how the numbers are industry standard allocations. Board Member Mike Waterman discussed the process for industry meetings and events. He spoke on future events and how the reserves are being allocated to each future event. Board Member Ruby Barrameda asked what the difference between buydown and ACC contracted events. Board Member Mike Waterman clarified the difference and the costs for the events. Board Member Ruby Barrameda asked if the reserves are reflected in the 2025 budget. Christina Dawson answered that they are separate budgets, but the reserves will show up on the budget year they pertain to. VIII. BOARD COMMENTS Chair Rhanda Richardson opened board comments. Staff Artin Berjikly asked if any Board Members wanted to agendize a topic for a future meeting. Board Member Tina Riley motioned to details of the ATID collection and how the voting is weighted based on the establishment of the ATID, seconded by Board Member Tom Morton, AND MOTION CARRIED (Vote: 7-0; All In Favor) that the ATID Advisory Board does hereby approve to agendize the item. IX. ADJOURNMENT There being no further business, the meeting adjourned at 2:39 p.m. to the next scheduled meeting on Thursday, October 16, 2025 at 2:00 p.m.