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Anaheim Tourism Improvement District Advisory Board 2025/10/16CITY OF ANAHEIM Anaheim Tourism Improvement District (ATID) Advisory Board MINUTES October 16, 2025 — 2:00 p.m. BOARD MEMBERS PRESENT: BOARD MEMBERS ABSENT: STAFF PRESENT: GUESTS PRESENT: Tom Morton, Brittney Malenofski, Tina Riley, Rhanda Richardson, Ruby Barrameda Mike Waterman, Debbie Moreno Taylor Griffin, City Administration Joy Hedrick, Visit Anaheim Pepe Avila, Visit Anaheim Agenda Posting_ A complete copy of the ATID Advisory Board agenda notice was posted on Wednesday, October 1, 2025, at 1:00 p.m. at Anaheim City Hall. I. CALL TO ORDER Chair Rhanda Richardson called the ATID Advisory Board meeting to order at 2:01 p.m. on Thursday, October 16, 2025. II. ROLL CALL Chair Rhanda Richardson called role call. All Board members were present at the meeting, except Mike Waterman and Debbie Moreno. III. PUBLIC COMMENT Chair Rhanda Richardson opened the public comment and called the first public commenter. Marc Herbert spoke on streaming the ATID Advisory Board meetings. Marc Herbert also asked for clarification for an email address for the public to reach outto. Marc Herbert asked for clarification on the attendance of Staff Artin Berjikly at the meetings. Anaheim Tourism Improvement District (ATID) Advisory Board October 16, 2025 Page 2 Marc Herbert spoke on the procedures for the ATID Advisory Board. Stephanie Herongate clarified and explained a set of questions that were sent to the Mayor and Council regarding the ATID Advisory Board meetings. Marc Herbert spoke on how ATID funds are allocated privately and publicly. There being no further public commenters, Chair Rhanda Richardson closed the public comment period. IV. APPROVAL OF MINUTES FOR JULY 17, 2025 Chair Rhanda Richardson asked for motion to approve the minutes. Board Member Tom Morton offered a motion to approve the minutes for the July 17, 2025 meeting, seconded by Board Member Brittney Malenofski AND MOTION CARRIED (Vote: 5-0; All In Favor) that the ATID Advisory Board does hereby approve the minutes of the July 17, 2025 meeting. V. REVIEW VISIT ANAHEIM ATID SPECIFIC BUDGET Chair Rhanda Richardson opened the discussion for the agenda item. Staff Taylor Griffin discussed that a representative from Visit Anaheim was present for the meeting to answer questions. Board Member Ruby Barrameda asked for clarification on how Visit Anaheim tracks their numbers to reach their annual budget goals. Joy Hedrick answered that the revenues in the report were adjusted accordingly based on TID numbers and existing reserves would be used in case of a deficit. Board Member Ruby Barrameda asked for clarification on the other revenue line on the report. Joy Hedrick answered that they were from other revenues and investments. Board Member Tom Morton offered a motion to move the agenda items, seconded by Board Member Brittney Malenofski AND MOTION CARRIED (Vote: 5-0; All In Favor) to move the order of agenda items. VI. PRESENTATION ON THE ESTABLISHMENT OF THE ATID Board Member Tom Morton gave a presentation to the Board on the history and establishment of the ATID. The complete presentation is available online. Anaheim Tourism Improvement District (ATID) Advisory Board October 16, 2025 Page 3 Board Member Tina Riley asked if the proposed changes would be discussed. Board Member Tom Morton answered that they switched the order of the agenda items to complete both requests. VII. DISCUSS THE ATID RESOLUTION OF INTENTION THAT WAS PRESENTED TO THE CITY COUNCIL ON SEPTEMBER 23, 2025 Board Member Brittney Malenofski gave an overview of the ATID changes that came forward to City Council at the September 23 meeting. Board Member Brittney Malenofski spoke on the timeline process for the changes to the ATID. Board Member Tina Riley asked about the redline version of the resolution and requested clarification on if the ATID would be responsible for paying for any ambassadorship and security programs. Board Member Tom Morton clarified that they are all proposed ideas, and that the marketing funds could be used for security and ambassadorship but are not limited in that use. Chair Rhanda Richardson asked for clarification on the percentages and assessments. Board Member Tina Riley asked for clarification on the assessment for timeshares. Board Member Tom Morton clarified that a different formula is used for timeshares. Board Member Tina Riley commented on her support for the changes. VIIL APPROVAL OF THE 2026 MEETING CALENDAR Chair Rhanda Richardson opened the discussion for the proposed meeting dates for 2026. Board Member Tom Morton offered a motion to approve the 2026 meeting calendar, seconded by Board Member Tina Riley AND MOTION CARRIED (Vote: 5-0; All In Favor) that the ATID Advisory Board does hereby approve the 2026 meeting calendar for the following dates: January 15, April 16, July 16, and October 15. Anaheim Tourism Improvement District (ATID) Advisory Board October 16, 2025 Page 4 IX. BOARD COMMENTS Board Member Tom Morton thanked staff for their work on preparing the documents for the meeting. Board Member Tina Riley thanked Board Member Brittney Malenofski for her work on the ATID Resolution of Intention. X. ADJOURNMENT There being no further business, the meeting adjourned at 2:42 p.m. to the next scheduled meeting on Thursday, January 15, 2026 at 2:00 p.m.