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Anaheim Tourism Improvement District Advisory Board 2026/02/26 (Special)CITY OF ANAHEIM Anaheim Tourism Improvement District (ATID) Advisory Board Special Meeting MINUTES February 26, 2026 — 2:00 p.m. BOARD MEMBERS PRESENT: Tom Morton, Brittney Malenofski, Tina Riley, Ruby Barrameda, Mike Waterman BOARD MEMBERS ABSENT: Debbie Moreno, Rhanda Richardson STAFF PRESENT: Patrick Mann, City Administration; Joseph Alcock, Public Works; Rafael Cobian, Public Works; Artin Berjikly, City Attorney's Office GUEST PRESENT: Christina Dawson, Visit Anaheim; Pepe Avila, Visit Anaheim Agenda Posting_ A complete copy of the ATID Advisory Board agenda notice was posted on Monday, February 23, 2026, at Anaheim City Hall. I. CALL TO ORDER Vice Chair Tina Riley called the ATID Advisory Board special meeting to order at 2:00 p.m. on Thursday, February 26, 2026. II. ROLL CALL Vice Chair Tina Riley called roll. Board Members present: Tom Morton, Brittney Malenofski, Tina Riley, Ruby Barrameda, and Mike Waterman. Board Members absent: Rhanda Richardson and Debbie Moreno. A quorum was present with five members in attendance and two members absent. III. PUBLIC COMMENT Vice Chair Tina Riley opened the public comment period. No speakers present. There being no speakers present, Vice Chair Tina Riley closed the public comment period. IV. APPROVAL OF MINUTES FOR OCTOBER 16, 2025 AND JANUARY 15, 2026 Vice Chair Tina Riley asked for a motion to approve the minutes. Board Member Tina Riley noted a correction to the October 16, 2025 minutes, identifying that the Roll Call section incorrectly stated all board members were present, when in fact Board Members Mike Waterman and Debbie Moreno were absent that day. Board Member Tom Morton offered a motion to approve the minutes for the October 16, 2025 meeting as amended to reflect the corrected Roll Call, and the minutes for the January 15, 2026 meeting, seconded by Board Member Tina Riley AND MOTION CARRIED (Vote: 5-0; All In Favor) that the ATID Advisory Board does hereby approve the minutes of the October 16, 2025 meeting as amended and the January 15, 2026 meeting. V. FY 2024-2025 ANNUAL ATID TRANSPORTATION REPORT Joseph Alcock, Principal Transportation Planner, and Rafael Cobian, Public Works, presented the FY 2024-2025 Annual ATID Transportation Report. Mr. Alcock provided background on the ATID, founded in 2010, and noted that the Transportation Committee consists of Interim City Manager Greg Garcia, hotelier appointee Bill O'Connell, and Disney representative Kevin Giddens. Mr. Alcock reported that the FY 2024-2025 Annual Report reflects nine active projects, with revenues of approximately $8.5 million, expenditures of approximately $9.6 million, outstanding encumbrances of approximately $9.5 million, and a closing fund balance of approximately $23.5 million. The report was adopted by the Transportation Committee on January 27, 2026, and is scheduled for City Council consideration on March 24, 2026. Mr. Alcock provided status updates on the nine active projects, including the Changeable Message Signs project, Anaheim Resort Safety Bollard project, Intelligent Transportation Systems Improvements, Resort Signs project, Ball/Disneyland Drive Intersection Improvement, Anaheim Resort Pedestrian Circulation Study, Real -Time Passenger Information System, ATN Operational Funding Support, and Transit Feasibility Assessment. Board Member Tom Morton stated that, based on Chapter 2.14 of the City code, the reserve fund balance is required to be included in the annual report and requested it be added to the final deliverable. Staff confirmed they would incorporate it. Board Member Ruby Barrameda asked about the plan for the remaining unencumbered balance. Staff explained that the Transportation Committee has not adopted a formal funding plan but has a stated policy of building reserves for a potential larger capital project, such as the East-West Connector. Board Member Tina Riley raised concerns regarding the dissolution of the Anaheim Transportation Network (ATN) on March 31, 2026, and the impact on major conventions. Rafael Cobian responded that staff are developing both short-term and long- term solutions, including a standardized franchise agreement to enable hotels to contract directly with mobility providers consistent with the City Charter. Board Member Mike Waterman added that Visit Anaheim has identified twelve citywide groups that had anticipated relying on ATN, with Natural Products Expo West already facing an estimated $100,000 cost impact, and emphasized the materiality of these groups to TOT and TID revenue. VI. FY 2024-2025 ANNUAL ATID MARKETING REPORT Christina Dawson, Visit Anaheim, presented the FY 2024-2025 Annual ATID Marketing Report. Ms. Dawson noted that the report reflects the recommendations from the State of California audit, including separately tracking ATID expenditures, reporting unspent ATID funds, and oversight of subcontractor agreements, as well as the requirements of the amended TID agreement between the City and Visit Anaheim. Ms. Dawson reviewed FY 2024-2025 convention sales results, including 85 total future bookings with over 630,000 room nights, 62 actualized bookings with approximately 423,800 room nights, and 406 customer presentations. The meeting sales team produced 173 group bookings, 138,100 definite room nights, and 432 presentations. Ms. Dawson reviewed marketing results, including 196 million marketing impressions, $41.5 million in trackable accommodations revenue, and $70.2 million in trackable non - accommodations revenue. Website users grew 3 1 % year -over -year to 1.5 million, communications efforts reached 2.62 billion impressions, and tourism efforts produced 94.7 million impressions and 208,100 room nights across domestic and international markets. Ms. Dawson reported that the Board -approved incremental marketing campaign expended $2.23 million and generated 475.7 million impressions and $90.6 million in total revenue. Ms. Dawson reviewed the Hospitality Career Development program, which has been sunsetted for 2026 at the direction of the City, and the Certified Tourism Ambassador (CTA) program, which continues with 551 current ambassadors and an approximately 90% renewal rate. Ms. Dawson reported that all Board -approved 2025 KPIs were met or exceeded, including convention bookings (54 against a goal of 51), definite economic impact ($2.3 billion against a goal of $2.060 billion), definite room nights (908,000 against a goal of 715,000), marketing impressions (over 3 billion against a goal of 2.6 billion), and partnership revenue ($1.544 million against a goal of $1.15 million). The 2026 KPIs were held flat year -over -year given anticipated budget impacts. Ms. Dawson reviewed the fund balance and reserve allocations, reporting an ATID fund balance of approximately $17.9 million as of June 30, 2025, and Board -designated reserve allocations as of December 31, 2025, totaling approximately $18.9 million across sustainability ($5.6 million), convention commitments ($6.4 million), sales and marketing initiatives ($1.793 million), and industry events ($4 million). Board Member Tom Morton thanked Visit Anaheim for incorporating the executive summary, glossary, appendix, and page numbers requested by the Board the prior year. Board Member Ruby Barrameda asked how Visit Anaheim benchmarks its KPIs. Ms. Dawson explained that KPIs are set and approved annually by the Visit Anaheim Board of Directors and that sales figures are independently verified through an annual sales audit. VII. REVIEW AND CONSIDERATION OF FY 2024-2025 ANNUAL ATID MARKETING AND TRANSPORTATION REPORTS Vice Chair Tina Riley asked for a motion to receive and file the FY 2024-2025 Annual ATID Marketing and Transportation Reports. Board Member Tom Morton offered a motion to recommend that the City Council approve the FY 2024-2025 Annual ATID Marketing and Transportation Reports, with the addition of the reserve fund balance to the ATID Transportation Report, seconded by Board Member Mike Waterman AND MOTION CARRIED (Vote: 5-0; All In Favor) that the ATID Advisory Board does hereby recommend approval of the FY 2024-2025 Annual ATID Marketing and Transportation Reports to the City Council, with the addition of the reserve fund balance to the ATID Transportation Report. VIII. BOARD COMMENTS No board comments were made. IX. ADJOURNMENT There being no further business, the meeting adjourned at 2:51 p.m. The next scheduled meeting is Thursday, April 16, 2026, at 2:00 p.m.