RA1989/03/21Anaheim Civic Center, ANAHEIM REDEVELOPMENT AGENCY
March 21, 1989, 5:20 P.M.
PRESENT: AGENCY MEMBERS: Daly, Ehrle, Pickler, Kaywood and Hunter
ABSENT: AGENCY MEMBERS: None
PRESENT: CITY MANAGER: Bob Simpson
CITY ATTORNEY: Jack White
SECRETARY: Leonora N. Sohl
DIRECTOR OF COMMUNITY DEVELOPMENT: Lisa Stipkovich
A complete copy of the agenda for the meeting of the Anaheim Redevelopment
Agency was posted at 4:30 p.m. on March 17, 1989 at the Civic Center kiosk,
containing all items as shown herein.
Chairman Hunter called the regular meeting of the Anaheim Redevelopment Agency
to order at 5:44 p.m.
MINUTES: Agency Member Kaywood moved to approve the minutes of the regular
meetings held February 21, 1989. Agency Member Daly seconded the motion.
MOTION CARRIED.
FINANCIAL DEMANDS AGAINST THE ANAHEIM REDEVELOPMENT AGENCY in the amount of
$32,885.42 for the week ending March 10, 1989 and $8,741.48 for the week
ending March 17, 1989, in accordance with the 1988 -89 Budget, were approved.
161.123: COMMUNITY AWARENESS /MARKETING PROGRAM - N EW _IMAGE PUBLIC RELATIONS:
Approving, in concept, the Community Awareness /Marketing Program proposed by
New Image Public Relations Firm, and authorizing the preparation of a contract
for Phase I of said services. Submitted was report dated March 14, 1989 from
the Director of Community Development, Lisa Stipkovich, recommending approval
of the subject program proposed by New Image and authorizing preparation of a
contract for Phase I.
Lisa Stipkovich, Director of Community Development, introduced Martha Thayer,
owner of New Image, who was present to make a presentation to the Agency.
Martha Thayer, New Image Public Relations, briefed the proposal outlining its
goals statement and the Community Awareness and Marketing elements of the
program (see documents - "Anaheim Redevelopment Agency - Community
Awareness /Marketing program - A Proposal - presented by New Image Public
Relations - February 8, 1989" - made a part of the record). Cost estimates by
program elements were also included for Phase I and Phase II of the program
which were $171,500 and $181,000 respectively.
Ms. Thayer explained the emphasis is on information and involvement. It is
clear there cannot be a successful Redevelopment program without community
involvement and there cannot be community involvement without information.
The program is designed to address those important issues. They will be
talking about the Redevelopment plan, the City's goals, the Redevelopment
process, how it works, the benefits to the City and the community as a whole
and a message underlying all of this will be, "we care, we hear you." The
tools to be used are basic communication tools which she went on to explain.
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Anaheim Civic Center ANAHEIM REDEVELOPMENT AGENCY am "
March 21, 1989, 5:20 P.M.
Agency Members then posed questions relative to specifics of the proposal
which were answered by Mrs. Stipkovich. She also explained that the program
is flexible with various newsletters recommended. One would be an entire City
mass mailing whereas others could be targeted to specific areas. The contents
of the material could also be varied. This is a communications tool to the
general public in order to inform them what is being proposed and the status
of the project.
Agency Member Daly added that the majority of the money proposed to be spent
is for pure communications purposes - newsletters, public meetings, displays
and informational brochures on what the downtown project is all about and to
explain what is happening with Redevelopment in the northeast industrial area
and other Redevelopment prospects. As long as the $171,500 is a cap for the
proposed contract, and the Director of Community Development will personally
approve each and every expenditure before it takes place, he is comfortable
supporting the proposal.
MOTION: Agency Member Kaywood moved to approve in concept the Community
Awareness Marketing Program proposed by the New Image Public Relations firm
and authorizing the preparation of a contract for Phase I of said services, in
the amount of $171,500. Agency Member Ehrle seconded the motion. MOTION
CARRIED.
ITEMS OF PUBLIC INTEREST:
Bette Ronconi, 1241 South Walnut Street. She wanted to speak before the
Agency voted on the proposed New Image Public Relations program. She does not
feel that Redevelopment is a healthy thing for Anaheim. She is speaking not
only for herself but as a Board Member of Anaheim HOME. Their priority is and
remains the protection of individual property rights, the free enterprise
system and the quality of life in the entire City of Anaheim. They have not
adequately or effectively been able to communicate their concerns to staff and
are asking for the opportunity to do so. She has read the staff report and
marketing plans. They feel such a program needs to be done especially with
Project Alpha. They do not feel that there is a great deal of room for public
input from the citizens to the City. There needs to be input from the average
citizen and HOME represents the average citizen. In a cooperative effort to
commence the program on a positive note, they are asking that they be shown
the courtesy of allowing HOME to meet with the Agency and staff to discuss not
only the positive effects, but also what they consider the very real and
sometimes negative effects that Redevelopment can have on the City. She was
going to request that the Agency continue approval of the marketing proposal
until they had that opportunity but since it has been approved she is
requesting a meeting at this time.
Chairman Hunter. That is one of the things New Image is going to do - meet
with groups and solicit community involvement. The Agency wants to work with
HOME and others in the community to bring about a positive attitude.
Agency Member Daly. He met with Mrs. Ronconi and her neighbors last week and
they had a good discussion. He committed to continuing communications with
HOME. He did not want anyone to have the impression that they have not been
communicating.
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Anaheim Civic Center, ANAHEIM REDEVELOPMENT AGENCY
March 21, 1989, 5:20 P.M.
Ruth Good, Member of Board of Trustees, Magnolia School District. She has
been talking with people in her district. One woman is an Institutional
Services Supervisor who submitted a prepared statement which she (Good) would
like to read. It is relative to Redevelopment. She then read the prepared
statement (made a part of the record) which addressed the many multi -story
apartment buildings permitted and being built in the City and what she
considers to be the detrimental and long -range effects of these developments
which have the potential, "of the draining our City of its quality of life."
The summation in the last paragraph states, "unless the problem of excessive,
congested development is addressed to modify the current construction trend,
excess traffic, pollution, noise and crowded schools will be only a part of
what citizens will face. The social environment in which people work and play
will further deteriorate, causing an escalation of social ills beginning to
surface now."
Doug Kintz, 2012 Norma Lane. As past president of HOME, he is surprised that
Redevelopment is surfacing once again. Most people do not understand
Redevelopment. First, there has to be blight - the Anaheim Redevelopment
Agency has a different definition. He is asking that the opposition be given
equal time. Give Chris Scott, HOME's attorney, and Anaheim HOME or other
individuals the opportunity to present their side of the Redevelopment issue.
The City needs refurbishing through private enterprise, not more
Redevelopment. They do not need a marketing plan but true communication.
Jeff Kirsch, 2661 West Palais. He also wanted to speak before the funds were
approved for the Redevelopment marketing plan. He reiterated Mrs. Ronconi's
concern that upward communication should be an important part of the program.
The total cost of the plan (Phase I and Phase II) is $350,000 or $1 plus for
everyone living in Anaheim. If this could be integrated with the former City
Newsletter, if it is revised, then when some other economic issue comes along,
no additional funds will have to be expended to find out about it. He is
urging cost effective use of the money to be spent.
RECESS: Agency Member Hunter moved to recess to a Joint Public Hearing with
the City Council to consider a proposed Fourth Amendment to the Disposition
and Development Agreement with Meyer Investment Properties Inc. Agency Member
Kaywood seconded the motion. MOTION CARRIED. (6:19 p.m.)
Chairman Hunter reconvened the Anaheim Redevelopment Agency for the purpose of
a Joint Public Hearing with the City Council. (8:50 p.m.)
114/161- 161.123: JOINT PUBLIC HEARING - CITY COUNCIL/REDEVELOPMENT AGENCY -
FOURTH AMENDMENT TO DISPOSITION AND DEVELOPMENT AGREEMENT - MEYER INVESTMENT
PROPERTIES. INC.: To consider the proposed Fourth Amendment to the
Disposition and Development Agreement with Meyer Investment Properties, Inc.;
Anaheim City Center - 1984; Anaheim City Center Properties, Ltd.; and Richard
J. Meyer, revising the terms and conditions of the sale and /or lease of
certain real property within Redevelopment Project Alpha (boundaries are
Harbor Boulevard, Lincoln Avenue, Clementine Street and Broadway.)
PUBLIC NOTICE REQUIREMENTS MET BY:
Publication in Anaheim Bulletin March 7 and March 14, 1989.
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Anaheim Civic Center. ANAHEIM REDEVELOPMENT AGENCY
March 21, 1989, 5:20 P.M.
Mayor /Chairman Hunter asked if anyone wished to speak to the proposed Fourth
Amendment to the subject Disposition and Development Agreement; there being no
response, he closed the public hearing.
Agency Member Pickler offered Resolution No. ARA89 -1 for adoption, approving
the Fourth Amendment to the Disposition and Development Agreement with Meyer
Investment Properties, Inc.; Anaheim City Center - 1984; Anaheim City Center
Properties, Ltd.; and Richard J. Meyer, revising the terms and conditions of
the sale and /or lease of certain real property within Redevelopment Project
Alpha (boundaries are Harbor Boulevard, Lincoln Avenue, Clementine Street and
Broadway). Refer to Resolution Book.
RESOLUTION NO. ARA89 -1: A RESOLUTION OF THE ANAHEIM REDEVELOPMENT AGENCY
APPROVING THE FOURTH AMENDMENT TO THE DISPOSITION AND DEVELOPMENT AGREEMENT
BETWEEN THE AGENCY AND MEYER INVESTMENT PROPERTIES, INC.
Roll Call Vote:
AYES: AGENCY MEMBERS: Daly, Ehrle, Pickler, Kaywood and Hunter
NOES: AGENCY MEMBERS: None
ABSENT: AGENCY MEMBERS: None
The Chairman declared Resolution No. ARA89 -1 duly passed and adopted.
WAIVER OF READING - RESOLUTION: The title of the following resolution was
read by the City Clerk. (Resolution No. 89R -88)
Councilman Pickler moved to waive the reading in full of the resolution.
Councilwoman Kaywood seconded the motion. MOTION CARRIED.
Councilman Pickler offered Resolution No. 89R -88 for adoption, approving the
Fourth Amendment to the Disposition and Development Agreement with Meyer
Investment Properties, Inc.; Anaheim City Center - 1984; Anaheim City Center
Properties, Ltd.; and Richard J. Meyer, revising the terms and conditions of
the sale and /or lease of certain real property within Redevelopment Project
Alpha (boundaries are Harbor Boulevard, Lincoln Avenue, Clementine Street and
Broadway). Refer to Resolution Book.
RESOLUTION N0, 89R -88: A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ANAHEIM APPROVING THE FOURTH AMENDMENT TO THE DISPOSITION AND DEVELOPMENT
AGREEMENT BETWEEN THE ANAHEIM REDEVELOPMENT AGENCY AND MEYER INVESTMENT
PROPERTIES, INC., WHICH PROVIDES FOR REVISION OF THE PURCHASE PRICE FOR THE
SALE OF CERTAIN REAL PROPERTY PURSUANT THERETO, THE LEASE WITH OPTION TO
PURCHASE OF CERTAIN OTHER REAL PROPERTY PURSUANT THERETO, AND MAKING CERTAIN
FINDINGS WITH RESPECT TO SUCH FOURTH AMENDMENT.
Roll Call Vote:
AYES: COUNCIL MEMBERS: Daly, Ehrle, Pickler, Kaywood and Hunter
NOES: COUNCIL MEMBERS: None
ABSENT: COUNCIL MEMBERS: None
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Anaheim Civic Center, ANAHEIM REDEVELOPMENT AGENCY
March 21 1989 5 P.M.
The Mayor declared Resolution No. 89R -88 duly passed and adopted.
ADJOURNMENT - REDEVELOPMENT AGENCY: Agency Member Kaywood moved to adjourn
the Anaheim Redevelopment Agency meeting. Agency Member Hunter seconded the
motion. MOTION CARRIED. (8:52 p.m.)
LEONORA N. SOHL, SECRETARY
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