RA1975/01/14ANAHEIM REDEVELOPMENT AGENCY 75 -3
January 14, 1975, (1:00 P.M.)
Council Chambers
Anaheim City Hall
PRESENT: Mrs. Kaywood, Mr. Pebley, Mr. Sneegas and Mr. Thom
ABSENT: Mr. Seymour
PRESENT: ASSISTANT EXECUTIVE DIRECTOR: Robert M. Davis
SECRETARY: Alona M. Hougard
i
CITY ATTORNEY: Alan R. Watts
REDEVELOPMENT DIRECTOR: Knowlton Fernald
FINANCE DIRECTOR: M. R. Ringer
ASSISTANT REDEVELOPMENT DIRECTOR: Christian Hogenbirk
ASSISTANT DEVELOPMENT SERVICES DIRECTOR: Ronald Thompson
The adjourned regular meeting was called to order by Chairman Thom
at 1:00 P.M.
PROPOSED AGREEMENT - ANAHEIM REDEVELOPMENT AGENCY AND
DR. C. WM. BRASHEARS - EXCLUSIVE RIGHT TO NEGOTIATE PRIVATE
DEVELOPMENT SITES LOCATED WITHIN CIVIC CENTER BLOCK: Redevelopment
Director Knowlton Fernald advised that the Community Redevelopment
Commission has recommended to the Anaheim Redevelopment Agency
that they enter into an exclusive right to negotiate agreement
with Dr. C. Wm. Brashears for private development sites located in
the Civic Center superblock. Mr. Fernald advised that Dr. Brashears
proposes to construct three nine -story office buildings of approxi-
mately 110,000- 140,000 square foot gross, in a phase development
over a three -year period, on private development portions of the
Civic Center superblock.
Mr. Fernald related that Dr. Brashears is the Developer of
Brashears Center in Fullerton and that the Anaheim project would
be similar in size and quality to that Center. He noted that the
proposed contract provides for an exclusive right to negotiate
until June 15, 1975, which agreement may be extended by written
mutual consent of both parties. The purpose of the contract is to
allow the Agency sufficient time to work with Dr. Brashears and
his consultants to develop a project which is mutually feasible
and to be sure no other developer is considered for these sites
during the period of the agreement. Successful negotiations will
result in preparation of a development and disposition agreement
for the sale and development of the property. If satisfactory
feasibility cannot be achieved for both parties, there is no
requirement for entering a development and disposition agreement.
Inasmuch as the Redevelopment Agency through its urban design
consultants is currently preparing a Redevelopment Plan, it is
understood that the actual sites for the three buildings will not
be finalized until March 15, 1975. The first possibility are the
three sites presently defined as private development areas in the
Civic Center block. The second possibility are three sites still
located within that same block and the third possibility would be
other sites within Project Alpha.
Mr. Fernald noted that should the proposed agreement result
in successful feasibility for both parties, the development and
disposition agreement does constitute the sale or lease of public
y-- property and therefore, a duly advertised public hearing must be
held. Mr. Fernald advised that Dr. Brashears and some of his
staff were present and might wish to be introduced to the Agency.
Mr. Joe Wade, President of the Anaheim Chamber of Commerce,
indicated their pride in the part they have played in bringing
Dr. Brashears into the City of Anaheim. He briefly summarized
Dr. Brashears' past reputation and accomplishments as a resident
of both Anaheim and Fullerton.
Mr. Paul Wallach, Project Coordinator for Dr. Brashears, 1400
North Harbor Boulevard, Fullerton, reviewed the material in the
packet presented to the Agency Members regarding Brashears Center,
75 -4
Redevelopment Agency, January 14, 1975, Continued:
which includes a letter certifying the credibility of Dr. Brashears
from Mr. Al Yarbrow, President, Bradley Mortgage Company; communi-
cation from Richard F. Roti & Associates, parking consultants;
press release and promotional literature for this Center.
Mr. Wallach reported that his field is essentially marketing
and public relations and noted that prior to undertaking a project
of this scope, preliminary marketing studies are conducted on the
potential leasability of these office buildings. He advised that
it is intended to mount a very aggressive campaign to bring corpor-
ate headquarters from the midwest and eastern seaboard to relocate
in Anaheim. Some of the positive factors mentioned by Mr. Wallach,
which contribute to the current shift of the center of commerce,
population and industry to central and northern Orange County are
the lack of congestion and exorbitant parking fees, crime factors
and the number one clerical labor pool in all of California.
Dr. C. Wm. Brashears, 1400 North Habor Boulevard, Fullerton,
commended the present City government on their selection of those
individuals involved in the Redevelopment Program, and in partic-
ular, on their selection of Mr. Fernald as Director. He commented
that his firm does feel that the superblock will be the key to
redevelopment of the downtown portion of Anaheim and they would be
happy to be involved in this project. He stated that success in
his field of endeavor depends upon the ability to finance and
lease, and his firm has proven successful in both of these areas.
Dr. Brashears referred to the firms with whom he has worked
in the past, Richard F. Roti & Associates, parking consultants,
and Swinerton and Walberg, major construction contractors, both of
which are nationally recognized.
Also speaking in support of Dr. Brashears and his proposed
project were Mr. Rod Larsen, Western Regional Manager, Swinerton
and Walberg, and Mr. Bob Miller, Secretary, Orange County District
Carpenters Union. Both speakers attested to the character and
reputation of Dr. Brashears.
In conclusion, Dr. Brashears noted that should the Agency
Members see fit to approve this proposed agreement, his firm is
ready to break ground and commence work on the superblock in
Anaheim in the very immediate future.
RESOLUTION NO. RA75 -24: Mr. Pebley offered Resolution No. RA75 -24
for adoption, approving the terms and conditions of an exclusive
right to negotiate agreement for private development sites within
the Civic Center Block with Dr. C. Wm. Brashears.
A RESOLUTION OF THE ANAHEIM REDEVELOPMENT AGENCY APPROVING THE
TERMS AND CONDITIONS OF AN AGREEMENT GRANTING AN EXCLUSIVE RIGHT
TO NEGOTIATE FOR THE REDEVELOPMENT OF CERTAIN REAL PROPERTY AND
DIRECTING THE EXECUTION THEREOF. (BRASHEARS)
ROLL CALL VOTE:
AYES: Mrs. Kaywood, Mr. Pebley, Mr. Sneegas and Mr. Thom
NOES: None
ABSENT: Mr. Seymour
Chairman Thom declared Resolution No. RA75 -24 duly passed and
adopted.
MINUTES: Minutes of the Anaheim Redevelopment Agency adjourned
regular meeting held December 24, 1974, were approved on motion by
Mrs. Kaywood, seconded by Mr. Pebley. MOTION CARRIED.
ADJOURNMENT: Mr. Pebley moved to adjourn to Tuesday, January 21,
1975 at 1:00 P.M. Mr. Sneegas seconded the motion. MOTION CARRIED.
ADJOURNED: 1:40 P.M.
SIGNED �, (� )N
Secretary, Redeve opment Agency