94-240 RESOLUTION NO. 94R-240
A RESOLUTION OF THE ANAHEIM CITY COUNCIL OF THE
CITY OF ANAHEIM ADOPTING THE ANAHEIM RESORT
NONCONFORMING SIGNAGE PROGRAM.
WHEREAS, the City of Anaheim ("City") is an area of
national and international interest as a tourist and convention
center and many millions of dollars have been spent in the
development of hotels, motels, restaurants and other service-type
businesses to accommodate the large number of tourists and
visitors coming annually to the City of Anaheim; and
WHEREAS, the visitor and convention business plays an
important role in the prosperity and economy of the City of
Anaheim and of its citizens; and
WHEREAS, the City has for many years recognized the
impact of the tourist and convention business on the general
economy and has encouraged the orderly development of the area in
and around the Anaheim Convention Center and Disneyland by
imposing strict zoning procedures for developments in the area
and by designation of the area in the close proximity of and
including the Anaheim Convention Center and Disneyland as
Commercial Recreation in the General Plan of the City; and
WHEREAS, the City initiated planning efforts in 1989
for the long-term development strategy and enhancement of the
area known as the Anaheim Resort (formerly referred to as the
Commercial Recreation Area), including adoption of revisions to
the C-R Zoning Ordinance and adoption of Design Guidelines in
1990; and
WHEREAS, the Anaheim Resort encompasses approximately
1,046 acres generally located adjacent to and southwest of the
Santa Ana Freeway (I-5). This area is accessible from Harbor
Boulevard, Ball Road, Freedman Way, Katella Avenue, West Street,
Orangewood Avenue, Haster Street/Anaheim Boulevard and Walnut
Street, as shown on Attachment A, which is incorporated herein;
and
WHEREAS, the City subsequently approved The Disneyland
Resort Specific Plan (SP92-1) for the comprehensive development
and revitalization of the existing Disneyland and adjacent
properties, which addresses development of a new theme park,
known as WESTCOT theme park, additional hotels and entertainment
areas, new parking facilities and a transportation system, and
the Hotel Circle Specific Plan (SP93-1) which provides for the
development of 700 additional hotel rooms (269 existing) on a
6.8-acre site; and
WHEREAS, concurrently with this Resolution, the City
Council has adopted the Anaheim Resort Specific Plan which
establishes a comprehensive land use plan and provides for the
development of up to 15,906 additional hotel rooms, convention,
retail and other visitor-serving uses as well as setting forth
the infrastructure improvements which will be needed to support
future development; and
WHEREAS, concurrently with this Resolution, the City
Council has adopted the Anaheim Resort Identity Program (SP92-2)
which sets forth identity elements for the Anaheim Resort
including gateway, signage, street furnishings and pageantry
elements which are intended to create a consistent visual theme
and unify the Anaheim Resort; and
WHEREAS, the City desires to provide an incentive to
encourage business, property and sign owners within the Anaheim
Resort to bring their signage into conformance with the new
standards identified in the Anaheim Resort Specific Plan, The
Disneyland Resort Specific Plan, the Hotel Circle Specific Plan
and the Anaheim Resort Identity Program; and
WHEREAS, City staff has prepared the Anaheim Resort
Nonconforming Signage Program, a copy of which is provided as
Attachment B to this Resolution and incorporated herein; and
WHEREAS, the Anaheim City Planning Commission by its
Resolution No. PC94-117 has recommended that the City Council
adopt the Anaheim Resort Nonconforming Signage Program; and
WHEREAS, pursuant to the provisions of the California
Environmental Quality Act, the City Council, in Resolution No.
94R- , did find that FEIR No. 313 with the Statement of
Findings and Facts and Statement of Overriding Considerations and
the corresponding Mitigation Monitoring Program No. 0085,
addressed the environmental impacts and mitigation measures
associated with (i) General Plan Amendment No. 333 pertaining to
the Land Use, Circulation and Environmental Resource and
Management Elements of the General Plan; (ii) The Anaheim Resort
Specific Plan No. 92-2 (including Zoning and Development
Standards, a Design Plan and Guidelines, and a Public Facilities
Plan); (iii) the Anaheim Resort Identity Program; (iv) the
Anaheim Resort Public Realm Landscape Program; (v) the Anaheim
Resort Nonconforming Signage Program and (vi) future
discretionary actions described in Draft Environmental Impact
Report No. 313.
NOW, THEREFORE, BE IT RESOLVED that based on the
foregoing the Anaheim city Council does hereby adopt the Anaheim
Resort Nonconforming Signage Program as set forth in Attachment B
to provide a financial incentive to business, property and sign
owners desiring to replace their legal nonconforming signage with
conforming signage within the three-year period specified
therein, improve the overall aesthetics of the Anaheim Resort,
and contribute to the transformation of the area into a resort
environment.
THE FOREGOING RESOLUTION is approved and adopted by the
City Council of the City of Anaheim this 20th day of September,
1994. ~~~~jf
MAYOR-OF THE%?rTY OF ~HEIM
ATTEST:
CITY CLERK OF THE CITY OF ANAHEIM
8686.1\SMANN\September 20, 1994
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss.
CITY OF ANAHEIM )
I, LEONORA N. SOHL, City Clerk of the City of Anaheim, do hereby certify that the foregoing Resolution
No. 94R-240 was introduced and adopted at a regular meeting provided by law, of the Anaheim City Council
held on the 20th day of September, 1994, by the following vote of the members thereof:
AYES: COUNCIL MEMBERS: Feldhaus, Pickler, Hunter, Daly
NOES: COUNCIL MEMBERS: None
ABSENT: COUNCIL MEMBERS: Simpson
~,~.
AND I FURTHER CERTIFY that the Mayor of the City of Anaheim signed said Resolution No. 94R-240 on
the 21st day of September, 1994.
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Anaheim
this 21th day of September, 1994.
CITY CLERK OF THE CITY OF ANAHEIM
(SEAL)
I, LEONORA N. SOHL, City Clerk of the City of Anaheim, do hereby certify that the foregoing is the original
of Resolution No. 94R-240 was duly passed and adopted by the City Council of the City of Anaheim on
September 20, 1994.
CITY CLERK OF THE CITY OF ANAHEIM
~ i ~ ~, '~,~ % nconnec onw h -8
The Anaheim Resort Specific Plan
Anaheim, California Legend
The Anaheim Resort Specific [ ...... J Limit of Anaheim Resort
Plan/Anaheim Resort Anaheim Resort Specific Plan Limit
Boundaries
· ~J m .J~ Designated for Future Extension In
(~ General Plan Circulation Element
0 1000 2000 feet North ~. Designated Future Alignment in
General Plan Circulation Element*
· In connection with The Disneyland Resort
Specific Plan, Cerritos Avenue Js planned to
be relocated 1,000 to 1,100 feet northerly, a
portion of West Street is planned to
become a cul-de-sac (West Place)
ATTACHMENT "A"
ATTACHMENT B
ANAHEIM RESORT NONCONFORMING SIGNAGE PROGRAM
I. PURPOSE
The Anaheim Resort Specific Plan, The Disneyland Resort
Specific Plan and the Hotel Circle Specific Plan require all
nonconforming signs to be removed, altered or replaced so as to
conform to the requirements of the applicable Specific Plan
within a specified abatement period. At that time, the Property,
Business or Sign Owner will be required to remove the
nonconforming sign, and if they desire, replace it with new
signage in conformance with applicable zoning codes and the
Anaheim Resort Identity Program (which identifies the design for
the Anaheim Resort freestanding monument sign). Full costs
associated therewith will be borne by the Property, Business or
Sign Owner. This Nonconforming Signage Program has been developed
to provide a financial incentive to encourage Business, Property
and Sign Owners within the Anaheim Resort to replace legal
nonconforming freestanding pole and monument signs with
conforming signage at an earlier point then the required
abatement period, specifically within a three-year period
following adoption of the Resolution authorizing this program.
II. APPLICABILITY
This program shall apply to legal nonconforming freestanding
pole and monument signs within the Anaheim Resort, as defined
within the Anaheim Resort Specific Plan No. 92-2, The Disneyland
Resort Specific Plan No. 92-1 and the Hotel Circle Specific Plan
No. 93-1.
III. DEFINITIONS
A. The "Business Owner" is that person(s) who is
registered with the City's Business License Division under
the business entity and address identified on the sign.
B. The "Property Owner" is that person(s) to whom the
property is assessed on the last equalized County tax
assessment roll available at the date the notice (provided
for in paragraph D-1 of Section IV) is sent.
C. The "Sign Owner" is that person(s) or business entity
who owns the sign as identified by the Building Division of
the City of Anaheim Planning Department sign permit records
or the records of the property owner or occupant. The Sign
Owner may be the same as or different from the Property
Owner or the Business Owner.
IV. PROVISIONS
A. Term of Program - This program shall remain in effect
for a period of three years following city Council's
adoption of the Resolution authorizing this program.
B. Eligible Signs - This program applies to all legal
nonconforming freestanding pole and monument signs in the
Anaheim Resort identified as part of the City's inventory of
existing signs. Under no circumstances will any illegally
erected freestanding pole or monument signs be eligible for
this program.
C. Eligible Properties:
1. Properties adjacent to Harbor Boulevard and
Katella Avenue Harbor Boulevard between I-5 and
Orangewood Avenue, and Katella Avenue between Walnut
Street and the I-5, are the most visible streets in the
Anaheim Resort for both vehicular and pedestrian
traffic. The replacement of legal nonconforming
freestanding pole and monument signage along these
corridors with conforming signage will improve the
aesthetics of the Anaheim Resort, make the signage more
efficient and contribute towards the transformation of
this area into a resort environment. Therefore, as
funding permits, and as an incentive for Property,
Business and Sign Owners to replace their nonconforming
signage, the City will pay for the removal and
replacement of legal nonconforming freestanding pole
and monument signage with conforming signage and the
repair of any damage, if any, caused to the real
property as a result of the removal of the pole or
monument sign.
2. Other ProDerties in the Anaheim Resort For
properties in the Anaheim Resort other than those along
the portions of Katella Avenue and Harbor Boulevard
identified above, as funding permits, the City will
provide a maximum of $5,000.00 for each lot or parcel
to assist Property, Business and Sign Owners to replace
legal nonconforming freestanding pole and monument
signage with conforming signage.
D. Procedures
1. Within sixty (60) days following adoption of the
Resolution authorizing this Program, notices will be
sent to eligible Property, Business and Sign Owners
informing them of this incentive program and
encouraging their participation. The notice will
request Property, Business and Sign Owners to indicate
their interest in participating in the program within
sixty (60) days of receipt of the notice. As response
are returned, the respondents will be placed on a
chronological priority list in the order received.
2. For the properties identified in C-i, the
following shall apply:
a. As funding permits, the City will meet with
the Property, Business and/or Sign Owners to
determine the following:
1) The location of the replacement signage
and design of the sign face (the
Property, Business and/or Sign Owner
will design the sign face in accordance
with the requirements for the property
as set forth in the applicable Specific
Plan);
2) A preliminary evaluation of repairs, if
any, that may be needed to the property
resulting from the removal of the
nonconforming pole or monument signage;
and,
3) The date and time for the removal and
replacement of the nonconforming pole or
monument signage.
b. Prior to the commencement of any work on the
property, the Property Owner, Business Owner
and Sign Owner shall enter into an agreement
with the City of Anaheim, authorizing the
City or its agents to enter the property and
complete the above-described work. Said
agreement shall be subject to the approval of
the City Manager or his/her designee.
c. Removal, replacement and repair work will be
performed by a licensed contractor on
contract with the City. The City will pay
directly to the contractor all invoices
associated with the actual removal and
replacement of said signs and repairs, if
any, that may be needed to the property
resulting from the removal of the
nonconforming pole or monument signage.
3. For the properties identified in C-2, as funding
permits, the City will provide a maximum $5,000.00
for each lot or parcel towards the actual cost of
removal and replacement of the nonconforming pole
or monument signage.
a. Prior to commencement of removal of the
nonconforming pole or monument sign, the
Property, Business and/or Sign Owner shall
meet with the City to determine the location
of the replacement signage, obtain a sign
permit and provide the City with the
estimated cost prepared by the City
authorized contractor of removing and
replacing the nonconforming pole or monument
sign with conforming signage.
b. Following receipt of the estimate, the
Property, Business and/or Sign Owner shall
enter into an agreement with the City of
Anaheim wherein the City will reserve a
maximum of $5,000.00 for a period of up to
sixty (60) days, unless otherwise extended by
the City. The agreement shall further
specify that the City shall pay directly to
the sign contractor who completes the actual
removal and/or replacement work, a maximum of
$5,000.00 following submittal to the City of
a receipt verifying the actual cost of
removal and replacement of the nonconforming
pole or monument signage in accordance with
the sign permit and final City inspection.
In no case shall the City pay a sign
contractor more than the actual cost of
removal and replacement of the nonconforming
pole or monument signage.
V. SPECIAL PROVISION FOR PROPERTIES IDENTIFIED IN PARAGRAPH C-1
OF SECTION IV OF THIS PROGRAM UNABLE TO CONFORM DUE TO
SPECIFIED INFRASTRUCTURE IMPROVEMENT PROGRAMS
The EIR No. 313 Response to Comments document, dated August
19, 1994, includes a document entitled, "Short-Term Right-of-Way
Requirements (Over 10 Years to 2005) Areawide Improvements."
This document shows the anticipated right-of-way (referred to as
the "short-term right-of-way" for the purposes of this program)
which will be required to implement the Katella Avenue
Smartstreet Program, the City Critical Intersection Program and
the I-5 Freeway widening. The anticipated short-term right-of-
way in many cases does not encompass the ultimate right-of-way as
shown on the City of Anaheim General Plan Circulation Element.
In some instances the short-term right-of-way will be very close
to existing buildings, primarily along Katella Avenue, and will
require the relocation of existing signage. If authorized by the
applicable Specific Plan and subject to the approval of the
Planning Director, in order to provide an incentive to Property,
Business and Sign Owners affected by these short-term right-of-
way improvements to replace legal nonconforming freestanding pole
8686.1\$MANN\$eptember 20, 1994 7
and monument signage with conforming signage, modifications may
be made to signage requirements for properties in the Anaheim
Resort adjacent to Harbor Boulevard between Orangewood Avenue and
I-5 and Katella Avenue between Walnut Street and I-5 as specified
herein which are affected by these infrastructure improvements
(the Katella Avenue Smartstreet Program, the city Critical
Intersection Program and the I-5 Freeway widening) as follows:
1. Until such time as Katella Avenue is widened to its
ultimate right-of-way or a property abutting Katella Avenue
redevelops at the new setback line (11 feet from the
ultimate right-of-way), freestanding monument signs may have
a zero-foot setback from the short-term right-of-way if the
Property, Business and Sign Owner is a participant in the
Nonconforming Signage Program.
2. If the short-term infrastructure improvements along
Katella Avenue or Harbor Boulevard are such that the setback
between the right-of-way and the actual building setback is
not wide enough to accommodate the minimum Anaheim Resort
freestanding monument sign (minimum length of 14 feet, 4-
inches) or required setback (zero setback adjacent to the
ultimate right-of-way) and if the Property, Business and
Sign Owner is a participant in the Nonconforming Signage
Program, then the signage design may be modified subject to
the approval of the Planning Director in accordance with the
following options (see next page for diagram illustrating
these options):
a. Placement of 14-foot, 4-inch long monument sign
perpendicular to the street within a newly created
landscape area which may have been formerly used
for surface parking subject to the approval of the
Traffic and Transportation Manager.
b. Use of a modified monument sign design (10-foot
length without columns)
c. Placement of 14-foot, 4-inch monument sign
parallel to the street.
d. Where no monument sign is feasible, provision for
additional wall signage (for hotel uses only) to
accommodate vacancy and affiliation information
similar to that provided for on Anaheim Resort
conforming monument signs.
If these options are determined by the City to be
infeasible, than a superior option may be submitted to the
City subject to the Planning Director's consideration and
approval.
C. In no event shall removal or replacement costs which
would otherwise be paid by one of these infrastructure
programs be paid by this Nonconforming Signage Program.