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94-238 RESOLUTION NO. 94R-238 A RESOLUTION OF THE ANAHEIM CITY COUNCIL OF THE CITY OF ANAHEIM ADOPTING THE ANAHEIM RESORT IDENTITY PROGRAM. WHEREAS, In 1989, the City of Anaheim initiated the Commercial Recreation Area Enhancement Program and Transportation/Land Use Strategy Plan. The Goal of the City's efforts was to address the need for visual enhancement and infrastructure improvements in the Commercial Recreation Area. Specifically, the Commercial Recreation Area Enhancement Program's goal was to comprehensively address signage, landscaping, and other land use and site development issues. The Transportation/Land Use Strategy Plan's goal was to assess existing and future transportation conditions and recommend improvements commensurate with land use intensification projections over the next 20 years. In 1990, in connection with these studies, the City Council adopted a revised C-R Zoning Ordinance and established Design Guidelines for the area. The Commercial Recreation Area has been redesignated the Anaheim Resort; and WHEREAS, the Anaheim Resort encompasses approximately 1,046 acres which are designated on the City of Anaheim General Plan for Commercial Recreation land uses (the Anaheim Resort boundaries are shown in Attachment A to this Resolution which is incorporated herein); and WHEREAS, in 1993, the City Council approved the Disneyland Resort Specific Plan and EIR, a proposal for approximately 489.7 acres in the Anaheim Resort to develop an international multi-day resort including a second theme park, hotel rooms, internal transportation systems, public parking facilities, administrative offices and ongoing modification of the existing Disneyland theme park. In 1994, the City Council subsequently approved the Hotel Circle Specific Plan to provide for a development of 700 new hotel rooms on approximately 6.8 acres in the Anaheim Resort; and WHEREAS, in order to provide a long range comprehensive plan for future development for the remaining properties in the Anaheim Resort and to further implement the goals of the above- noted studies, City staff began work in 1991 on the Anaheim Resort Specific Plan and EIR; and WHEREAS, concurrently with this Resolution, the city Council has adopted the Anaheim Resort Specific Plan which establishes a comprehensive land use plan and provides for the development of up to 15,906 additional hotel rooms, convention, retail and other visitor-serving uses as well as setting forth the infrastructure improvements which will be needed to support future development; and WHEREAS, the Anaheim Resort Identity Program (on file with the Planning Department) contains specific recommendations for the location and design of gateways, directional signs, banners, light fixtures, and street furniture which are proposed to contribute to creating an identity for the Anaheim Resort. All sign and identity elements have been designed to complement and be consistent with the Public Realm landscape concepts described in the Anaheim Resort Public Realm Landscape Program, convey a warmth and friendliness that will make visitors feel welcome, emulate traditional garden elements, such as trellises, garden benches and other typical garden architectural elements, and, have an open, traditional, metal trellis-work design vocabulary, where appropriate. Following is a description of the program elements: (A) Color Palette - A consistent color system for all sign and streetscape elements in the public right-of-way and freestanding monument signs on individual properties is proposed to further enhance the area's cohesive visual appearance and provide a distinct identity. In addition, colorful banners and flowering landscape will add to the festive nature of the area. The color palette incorporates the colors found in traditional garden-furnishings and is limited to a few major colors, with minor colors limited to accents and other minor usage. (B) Anaheim Resort Loqo - A logo is proposed for the Anaheim Resort to be a symbol of welcome. The design incorporates a floral bouquet of blossoms indigenous to the area, specifically the California Poppy and the Orange Blossom. The logo is proposed in a square shape and is intended to be applied to the streetscape and sign elements as a full color ceramic tile. (C) Streetscape Elements 1) Gateways Gateways will define the entries into the Anaheim Resort. They will help establish the area as distinctly different from surrounding areas and will inform arriving visitors that they are entering a special place with a resort/recreation character in a garden setting. The gateways will occur on Harbor Boulevard (within the median just south of Manchester Avenue and just north of the Orangewood/Harbor Boulevard intersection) and Katella Avenue (gateway element within the median and matching columns in the parkways east of the intersection with Walnut Street and west of the intersection with Haster Street/Anaheim Boulevard). The gateway elements will include a trellis- like structure, pageantry, the Anaheim Resort logo, special night lighting effects and colorful landscaping which will establish a festive sense of arrival. 2) Liqht Fixtures and Street Paqeantry - The standard street light in the Anaheim Resort will be replaced by a fixture that complements the garden trellis design. The street light will have a tapered, fluted pole. A decorative arm with a cobra head light fixture will be attached at the top. The street lights along Harbor Boulevard, Katella Avenue and West Street/Disneyland Drive will also have a removable armature for pageantry. Based upon input from the public, the intent has been clarified to plan for regular changes to the pageantry element to ensure proper maintenance and quality of appearance. Banners will be brightly colored and festive. 3) Street Furniture (Benches, Bus Shelters and Trash ReceDtacles) - All street furniture are proposed to have a custom design which will be compatible with and enhance the garden theme. (D) Si~n Elements - An integrated sign program, which includes ~ informational, regulatory and directional signs, is proposed to inform, rather than advertise. Signs in the public right-of-way have been designed as a family of signs and consistent regulations for signs on private property will make it easier for visitors to quickly find their destination. 1) Vehicular Directional Signs - Primary vehicular directional messages will be displayed on cantilever signs that extend over the road. The signs are designed with a decorative column similar to the construction and color of the Gateway columns. The front and back face of the sign has a dark green painted background. The cantilever signs may be fixed with an optional changeable message or have an electronic changeable message. 2) Regulatory Siqns - Standard regulatory signs, such as stop signs and speed limit signs, will be used throughout the Anaheim Resort. All will be mounted on sign poles which complement the design character of the Anaheim Resort light fixture. 3) Street Identification Signs - Internally illuminated street identification signs using the same background color as the vehicular directional and freestanding monument street number sign faces, will be located on traffic light poles at major intersections and at secondary intersections on street light poles. 4) Pedestrian Directional Signs - Pedestrian directional and informational signs will be located at three major intersections (Harbor Boulevard/Katella Avenue, Harbor Boulevard/Freedman Way, and Katella Avenue/West 3 Street/Disneyland Drive) to identify the major streets in the area and the major landmarks. These signs are maps imbedded in the sidewalk on each of the corners. The map will be fabricated from a material such as cast bronze (this material is anticipated to have a life span of at least twenty years) and will be approximately 4-foot square. A "You Are Here" locator will be added to orient pedestrians and provide directional information to destinations. 5) Freestandinq Monument Siqn - This sign, which is proposed for private property/business identification, is designed to reinforce the identity of the Anaheim Resort and complement the other streetscape elements. The design includes standardized columns with the sign face (an internally illuminated sign box) and base to increase in length depending upon the size of the property. Properties with frontages between 60 and 150 feet would have a 52- square foot sign panel, properties greater than 150 feet to 300 feet would have a 64-square foot sign panel, and properties greater than 300 feet would have an 80-square foot sign panel. The sign panel information would be designed by the property/business owner. A standard mold would be made for the buff colored columns and base elements. The column mold would have an embossed diamond pattern with a recess for the Anaheim Resort logo tile. A standard street number sign will be mounted to the top of all sign boxes. WHEREAS, it is intended that the freestanding monument sign design apply to all properties within the Anaheim Resort. As such, the design has been incorporated into the Anaheim Resort Specific Plan Zoning and Development Standards. It is also incorporated by reference into The Disneyland Resort C-R Overlay and the Hotel Circle Specific Plan; and WHEREAS, the Anaheim City Planning Commission by its Resolution No. PC94-115 has recommended that the City Council adopt the Anaheim Resort Identity Program; and WHEREAS, pursuant to the provisions of the California Environmental Quality Act, the City Council, in Resolution No. 94R-234, did find that FEIR No. 313 with the Statement of Findings and Facts and Statement of Overriding Considerations and the corresponding Mitigation Monitoring Program No. 0085, addressed the environmental impacts and mitigation measures associated with (i) General Plan Amendment No. 333 pertaining to the Land Use, Circulation and Environmental Resource and Management Elements of the General Plan; (ii) The Anaheim Resort Specific Plan No. 92-2 (including Zoning and Development Standards, a Design Plan and Guidelines, and a Public Facilities Plan); (iii) the Anaheim Resort Identity Program; (iv) the Anaheim Resort Public Realm Landscape Program; (v) the Anaheim 4 Resort Nonconforming Signage Program and (vi) future discretionary actions described in Draft Environmental Impact Report No. 313. NOW, THEREFORE, BE IT RESOLVED that based on the foregoing the Anaheim City Council does hereby adopt the Anaheim Resort Identity Program on file in the Planning Department of the City. THE FOREGOING RESOLUTION is approved and adopted by the City Council of the City of Anaheim this 20thday of September , 1994. MAY~OO~~HEIM ATTEST~__~_ CITY CLERK OF THE CITY OF ANAHEIM 8702.1\$MANN\$eptember 2~, 1994 5 STATE OF CALIFORNIA ) COUNTY OF ORANGE ) ss. CITY OF ANAHEIM ) I, LEONORA N. SOHL, City Clerk of the City of Anaheim, do hereby certify that the foregoing Resolution No. 94R-238 was introduced and adopted at a regular meeting provided by law, of the Anaheim City Council held on the 20th day of September, 1994, by the following vote of the members thereof: AYES: COUNCIL MEMBERS: Feldhaus, Pickler, Hunter, Daly NOES: COUNCIL MEMBERS: None ABSENT: COUNCIL MEMBERS: Simpson AND I FURTHER CERTIFY that the Mayor of the City of Anaheim signed said Resolution No. 94R-238 on the 21st day of September, 1994. IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Anaheim this 21th day of September, 1994. CITY CLERK OF THE CITY OF ANAHEIM (SEAL) I, LEONORA N. SOHL, City Clerk of the City of Anaheim, do hereby certify that the foregoing is the original of Resolution No. 94R-238 was duly passed and adopted by the City Council of the City of Anaheim on September 20, 1994. CITY CLERK OF THE CITY OF ANAHEIM The Anaheim Resort Specific Plan Anaheim, California Legend The Anaheim Resort Specific L .....JLimit ot Anaheim Resort Plan/Anaheim Resod Anaheim Resort Spedtic Plan Limit Boundaries I I I Designated for Future Extension in (~ General Plan Circulation Element 0 1000 2000 feet North ~ I Designated Future Alignment in General Plan Circulation Element* *In connection with The Disneyland Resort Specific Plan, Cerritos Avenue is planned to be relocated 1,000 to 1,100 feet northerly, a portion of West Street is planned to become a cul-de-sac (West Place)