94-238 RESOLUTION NO. 94R-238
A RESOLUTION OF THE ANAHEIM CITY COUNCIL OF THE
CITY OF ANAHEIM ADOPTING THE ANAHEIM RESORT
IDENTITY PROGRAM.
WHEREAS, In 1989, the City of Anaheim initiated the
Commercial Recreation Area Enhancement Program and
Transportation/Land Use Strategy Plan. The Goal of the City's
efforts was to address the need for visual enhancement and
infrastructure improvements in the Commercial Recreation Area.
Specifically, the Commercial Recreation Area Enhancement
Program's goal was to comprehensively address signage,
landscaping, and other land use and site development issues. The
Transportation/Land Use Strategy Plan's goal was to assess
existing and future transportation conditions and recommend
improvements commensurate with land use intensification
projections over the next 20 years. In 1990, in connection with
these studies, the City Council adopted a revised C-R Zoning
Ordinance and established Design Guidelines for the area. The
Commercial Recreation Area has been redesignated the Anaheim
Resort; and
WHEREAS, the Anaheim Resort encompasses approximately
1,046 acres which are designated on the City of Anaheim General
Plan for Commercial Recreation land uses (the Anaheim Resort
boundaries are shown in Attachment A to this Resolution which is
incorporated herein); and
WHEREAS, in 1993, the City Council approved the
Disneyland Resort Specific Plan and EIR, a proposal for
approximately 489.7 acres in the Anaheim Resort to develop an
international multi-day resort including a second theme park,
hotel rooms, internal transportation systems, public parking
facilities, administrative offices and ongoing modification of
the existing Disneyland theme park. In 1994, the City Council
subsequently approved the Hotel Circle Specific Plan to provide
for a development of 700 new hotel rooms on approximately 6.8
acres in the Anaheim Resort; and
WHEREAS, in order to provide a long range comprehensive
plan for future development for the remaining properties in the
Anaheim Resort and to further implement the goals of the above-
noted studies, City staff began work in 1991 on the Anaheim
Resort Specific Plan and EIR; and
WHEREAS, concurrently with this Resolution, the city
Council has adopted the Anaheim Resort Specific Plan which
establishes a comprehensive land use plan and provides for the
development of up to 15,906 additional hotel rooms, convention,
retail and other visitor-serving uses as well as setting forth
the infrastructure improvements which will be needed to support
future development; and
WHEREAS, the Anaheim Resort Identity Program (on file
with the Planning Department) contains specific recommendations
for the location and design of gateways, directional signs,
banners, light fixtures, and street furniture which are proposed
to contribute to creating an identity for the Anaheim Resort.
All sign and identity elements have been designed to complement
and be consistent with the Public Realm landscape concepts
described in the Anaheim Resort Public Realm Landscape Program,
convey a warmth and friendliness that will make visitors feel
welcome, emulate traditional garden elements, such as trellises,
garden benches and other typical garden architectural elements,
and, have an open, traditional, metal trellis-work design
vocabulary, where appropriate. Following is a description of the
program elements:
(A) Color Palette - A consistent color system for all sign and
streetscape elements in the public right-of-way and
freestanding monument signs on individual properties is
proposed to further enhance the area's cohesive visual
appearance and provide a distinct identity. In addition,
colorful banners and flowering landscape will add to the
festive nature of the area. The color palette incorporates
the colors found in traditional garden-furnishings and is
limited to a few major colors, with minor colors limited to
accents and other minor usage.
(B) Anaheim Resort Loqo - A logo is proposed for the Anaheim
Resort to be a symbol of welcome. The design incorporates a
floral bouquet of blossoms indigenous to the area,
specifically the California Poppy and the Orange Blossom.
The logo is proposed in a square shape and is intended to be
applied to the streetscape and sign elements as a full color
ceramic tile.
(C) Streetscape Elements
1) Gateways Gateways will define the entries into the
Anaheim Resort. They will help establish the area as
distinctly different from surrounding areas and will inform
arriving visitors that they are entering a special place
with a resort/recreation character in a garden setting. The
gateways will occur on Harbor Boulevard (within the median
just south of Manchester Avenue and just north of the
Orangewood/Harbor Boulevard intersection) and Katella Avenue
(gateway element within the median and matching columns in
the parkways east of the intersection with Walnut Street and
west of the intersection with Haster Street/Anaheim
Boulevard). The gateway elements will include a trellis-
like structure, pageantry, the Anaheim Resort logo, special
night lighting effects and colorful landscaping which will
establish a festive sense of arrival.
2) Liqht Fixtures and Street Paqeantry - The standard
street light in the Anaheim Resort will be replaced by a
fixture that complements the garden trellis design. The
street light will have a tapered, fluted pole. A decorative
arm with a cobra head light fixture will be attached at the
top. The street lights along Harbor Boulevard, Katella
Avenue and West Street/Disneyland Drive will also have a
removable armature for pageantry. Based upon input from the
public, the intent has been clarified to plan for regular
changes to the pageantry element to ensure proper
maintenance and quality of appearance. Banners will be
brightly colored and festive.
3) Street Furniture (Benches, Bus Shelters and Trash
ReceDtacles) - All street furniture are proposed to have a
custom design which will be compatible with and enhance the
garden theme.
(D) Si~n Elements - An integrated sign program, which includes
~ informational, regulatory and directional signs, is proposed
to inform, rather than advertise. Signs in the public
right-of-way have been designed as a family of signs and
consistent regulations for signs on private property will
make it easier for visitors to quickly find their
destination.
1) Vehicular Directional Signs - Primary vehicular
directional messages will be displayed on cantilever signs
that extend over the road. The signs are designed with a
decorative column similar to the construction and color of
the Gateway columns. The front and back face of the sign
has a dark green painted background. The cantilever signs
may be fixed with an optional changeable message or have an
electronic changeable message.
2) Regulatory Siqns - Standard regulatory signs, such as
stop signs and speed limit signs, will be used throughout
the Anaheim Resort. All will be mounted on sign poles which
complement the design character of the Anaheim Resort light
fixture.
3) Street Identification Signs - Internally illuminated
street identification signs using the same background color
as the vehicular directional and freestanding monument
street number sign faces, will be located on traffic light
poles at major intersections and at secondary intersections
on street light poles.
4) Pedestrian Directional Signs - Pedestrian directional
and informational signs will be located at three major
intersections (Harbor Boulevard/Katella Avenue, Harbor
Boulevard/Freedman Way, and Katella Avenue/West
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Street/Disneyland Drive) to identify the major streets in
the area and the major landmarks. These signs are maps
imbedded in the sidewalk on each of the corners. The map
will be fabricated from a material such as cast bronze (this
material is anticipated to have a life span of at least
twenty years) and will be approximately 4-foot square. A
"You Are Here" locator will be added to orient pedestrians
and provide directional information to destinations.
5) Freestandinq Monument Siqn - This sign, which is
proposed for private property/business identification, is
designed to reinforce the identity of the Anaheim Resort and
complement the other streetscape elements. The design
includes standardized columns with the sign face (an
internally illuminated sign box) and base to increase in
length depending upon the size of the property. Properties
with frontages between 60 and 150 feet would have a 52-
square foot sign panel, properties greater than 150 feet to
300 feet would have a 64-square foot sign panel, and
properties greater than 300 feet would have an 80-square
foot sign panel. The sign panel information would be
designed by the property/business owner. A standard mold
would be made for the buff colored columns and base
elements. The column mold would have an embossed diamond
pattern with a recess for the Anaheim Resort logo tile. A
standard street number sign will be mounted to the top of
all sign boxes.
WHEREAS, it is intended that the freestanding monument
sign design apply to all properties within the Anaheim Resort.
As such, the design has been incorporated into the Anaheim Resort
Specific Plan Zoning and Development Standards. It is also
incorporated by reference into The Disneyland Resort C-R Overlay
and the Hotel Circle Specific Plan; and
WHEREAS, the Anaheim City Planning Commission by its
Resolution No. PC94-115 has recommended that the City Council
adopt the Anaheim Resort Identity Program; and
WHEREAS, pursuant to the provisions of the California
Environmental Quality Act, the City Council, in Resolution No.
94R-234, did find that FEIR No. 313 with the Statement of
Findings and Facts and Statement of Overriding Considerations and
the corresponding Mitigation Monitoring Program No. 0085,
addressed the environmental impacts and mitigation measures
associated with (i) General Plan Amendment No. 333 pertaining to
the Land Use, Circulation and Environmental Resource and
Management Elements of the General Plan; (ii) The Anaheim Resort
Specific Plan No. 92-2 (including Zoning and Development
Standards, a Design Plan and Guidelines, and a Public Facilities
Plan); (iii) the Anaheim Resort Identity Program; (iv) the
Anaheim Resort Public Realm Landscape Program; (v) the Anaheim
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Resort Nonconforming Signage Program and (vi) future
discretionary actions described in Draft Environmental Impact
Report No. 313.
NOW, THEREFORE, BE IT RESOLVED that based on the
foregoing the Anaheim City Council does hereby adopt the Anaheim
Resort Identity Program on file in the Planning Department of the
City.
THE FOREGOING RESOLUTION is approved and adopted by the
City Council of the City of Anaheim this 20thday of September ,
1994. MAY~OO~~HEIM
ATTEST~__~_
CITY CLERK OF THE CITY OF ANAHEIM
8702.1\$MANN\$eptember 2~, 1994 5
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss.
CITY OF ANAHEIM )
I, LEONORA N. SOHL, City Clerk of the City of Anaheim, do hereby certify that the foregoing Resolution
No. 94R-238 was introduced and adopted at a regular meeting provided by law, of the Anaheim City Council
held on the 20th day of September, 1994, by the following vote of the members thereof:
AYES: COUNCIL MEMBERS: Feldhaus, Pickler, Hunter, Daly
NOES: COUNCIL MEMBERS: None
ABSENT: COUNCIL MEMBERS: Simpson
AND I FURTHER CERTIFY that the Mayor of the City of Anaheim signed said Resolution No. 94R-238 on
the 21st day of September, 1994.
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Anaheim
this 21th day of September, 1994.
CITY CLERK OF THE CITY OF ANAHEIM
(SEAL)
I, LEONORA N. SOHL, City Clerk of the City of Anaheim, do hereby certify that the foregoing is the original
of Resolution No. 94R-238 was duly passed and adopted by the City Council of the City of Anaheim on
September 20, 1994.
CITY CLERK OF THE CITY OF ANAHEIM
The Anaheim Resort Specific Plan
Anaheim, California Legend
The Anaheim Resort Specific L .....JLimit ot Anaheim Resort
Plan/Anaheim Resod Anaheim Resort Spedtic Plan Limit
Boundaries
I I I Designated for Future Extension in
(~ General Plan Circulation Element
0 1000 2000 feet North ~ I Designated Future Alignment in
General Plan Circulation Element*
*In connection with The Disneyland Resort
Specific Plan, Cerritos Avenue is planned to
be relocated 1,000 to 1,100 feet northerly, a
portion of West Street is planned to
become a cul-de-sac (West Place)