ARA1994-07RESOLUTION NO. ARA94-7
A RESOLUTION OF THE ANAHEIM
REDEVELOPMENT AGENCY APPROVING
APPLICATION FOR AB 1220 FUNDS FOR
MARKET DEVELOPMENT IN THE RECYCLING
MARKET DEVELOPMENT ZONE
WHEREAS, Assembly Bill 1220, enacted by the California
Legislature as Chapter 656 of the 1993 Statutes, authorized
provision of funds for recycling market development outreach; and
WHEREAS, the California Integrated Waste Management
Board ("Board") has been delegated the authority to determine the
use of those funds for market development enhancement; and,
WHEREAS, the Agency submitted an application to the
State of California in November 1993 for designation of a
Recycling Market Development Zone, and the State has granted such
designation; and
WHEREAS, the Board, on March 30, 1994, approved
allocation of up to $25,000 per Recycling Market Development Zone
for direct assistance; and
WHEREAS, the Agency intends to apply for funding for a
program to accomplish the recycling market development objectives
included in the application submitted by the Agency for zone
designation, and to enter into an agreement with the State of
California for project development; and
WHEREAS, the attached copy of the Agency's proposal,
including the scope of work and the budget for the project, is
designated "Exhibit A" to this Resolution and is incorporated by
reference herein; and
WHEREAS, the procedures established by the Board
require the Anaheim Redevelopment Agency, as an applicant for
funds, to certify by resolution the approval of the scope of work
and budget;
NOW, THEREFORE, BE IT RESOLVED by the Anaheim
Redevelopment Agency that the Agency hereby approves the
proposal, the scope of work, and the budget and authorizes the
Executive Director of the Agency to file an application for the
funds available under AB 1220 for recycling market development
outreach for the project specified above and to submit to the
California Waste Management Board on behalf of the Agency all
documents including, but not limited to, applications,
agreements, amendments and management requests which may be
necessary for the completion of the aforementioned project.
THE FOREGOING RESOLUTION is approved and adopted by the
Anaheim Redevelopment Agency this 28th day of ,~n~ , 1994.
ATTEST:~ ~
SECRETARY
T495.1\EEGAN\June 21, 1994
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss.
CITY OF ANAHEIM )
I, LEONORA N. SOHL, Secretary of the Anaheim Redevelopment Agency, do hereby certify that the foregoing
Resolution No. ARA94-7 was passed and adopted at a regular meeting of the Anaheim Redevelopment Agency held
on the 28th day of June, 1994, by the following vote of the members thereof:
AYES: AGENCY MEMBERS: Feldhaus, Simpson, Pickler, Hunter, Daly
NOES: AGENCY MEMBERS: None
ABSENT: AGENCY MEMBERS: None
AND I FURTHER CERTIFY that the Chairman of the Anaheim Redevelopment Agency signed said Resolution
No. ARAg4-7 on the 2gth day of June, lgg4.
IN WITNESS WHEREOF, I have hereunto set my hand and seal this 28th day of June, 1994.
SECRETARY OF THE ANAHEIM REDEVELOPMENT AGENCY
(SEAL)
EXHIBIT A
CITY OF ANAHEIM
RECYCLING MARKET DEVELOPMENT
ZONE
PROPOSAL FOR MARKET DEVELOPMENT PROJECT
USING AB 1220 FUNDS
SUBMITTED TO THE
CALIFORNIA INTEGRATED WASTE MANAGEMENT
BOARD
April 1994
THIS PAPER CONTAINS AT LEAST $0% WASTE PAPER AND 25% POST CONSUMER WASTE
F:~}(X~S~ EVSVCEOTH£EKE PLM~/O642 i A. DOC
TABLE OF CONTENTS
Project Summary ............................................................................................................ 1
Method, Time frame, Staffing, Project Report ............................ ; .................................... 2
Proposed Task Summary ................................................................................................ 3
Budget ........................................................................................................................... 5
Sample Resolution .................................................................................................... -. .... 6
Approved Detailed Program and Market Strategy for Business Attraction
and Retention within Anaheim's Recycling Market Development Zone .................. Included
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Proiect Summary
The Anaheim Recycling Market Development Zone was approved by the Integrated
Waste Management Board in March 1994. The Zone represents a 2400 acre area known
as the Anaheim Canyon Business Center. The area includes over 1500 businesses, 40,000
employees, and over 20 million square feet of exiting development, including
manufacturing, research and development, and related office and commercial uses.
Over the next 10-15 years the projected growth in the Zone is anticipated to add over 7
million square feet of new development and another 20,000 employees. The area is an
integral part of the City's economic development program and represents the largest
contiguous industrial area in north Orange County, and is part of an adopted
redevelopment project. The zone also includes the largest waste disposal and recycling
facility in the State of California, operated by CVT for Taormina Industries.
The Recycling Market Development Zone will supplement the existing comprehensive
economic development program in coniunction with the "Powerful Partnership" with the
Anaheim-owned public utilities. As described in the zone application, proposed
implementation of Zone programs and activities will be incorporated into existing
economic development strategies, and administered through the City's Community
Development Department. Other required technical assistance by the City will come from
support staff.from utilities, maintenance, and other professional and administrative staffas
needed in partnership with the private sector.
During the pre-designation stage of the application process, preliminary information was
gathered using SIC and city business licensee data to identify all businesses in the zone.
Based upon this, initial contact with several recycling and manufacturing firms was made
and several letters of support and interest were received. Since Zone designation by the
Board, and following the distribution of a regional press release, several additional
inquiries and business contacts have been made.
The proposed market development project intends to continue this vigorous effort and
focus on the initial year of the program to: 1) identify potential users of the zone; 2)
educate the businesses on the benefits of the zone; and, 3) understand how the
City/Agency in partnership with these businesses can create a conducive environment to
accommodate zone activities.
A summary of proposed tasks to implement market development includes creation of a
comprehensive mail-out sur~'ey to all existing and related manufacturers and businesses in
the zone; development of a color slide presentation; preparation of informati0nal materials
including a fact sheet flyer and zone newsletter; production of an illustrative brochure;
development of program informational training sessions, business development meetings
and roundtable discussion sessions; and development of a target advertising piece.
Ir:~3Cg~D EV ~VC g~3T~ E RRE P~OOa21A. DOC
Initial efforts will focus on existing businesses located within the Zone, with businesses
within Anaheim, and then those outside the City. This information is illustrated and
described in the matrix on page three.
Method~ Time Frame~ Staffine
The overall goal of market development is to establish a comprehensive business network
with post consumer manufacturers, related research and development businesses, and
potential new businesses. The project objective is to complete the proposed tasks on
schedule based upon the identified criteria. The proposed schedule identifies a continuous
implementation of this project through June 1995. The proposed market strategy for
implementation has begun, and will continue beyond both the scope and time frame of the
project funded by AB 1220.
The work will be completed by existing community development, public utility, and other
City department staff supplemented by interns and professionals in the public relations,
advertising, and economic development fields. These firms include Aimes
Communications, Thayer Keener, and Buchanan Associates. The Community
Development department staff members are comprised of a group of professional and
highly skilled program and project managers, management assistants, and technical
coordinators.
There are many resources available to staff to accomplish this project. Professional staff
utilize all resources in a highly efficient manner to successfully accomplish all program and
project assignments. The Community Development and Public Utilities departments,
already implementing the City's "Powerful Partnership" program, will continue to provide
the necessary professional and technical resources for this project.
The design, production, printing, and distribution of proposed work products would
utilize the services of consultants or vendors already under contract. These funds are not
proposed to be used for any normally budgeted wages, salaries, and overhead.
Based upon the success rate of completed program implementation, including elements Of
the economic development, redevelopment, and the "Powerful Partnership" program, the
expected outcome of the project is anticipated to be highly successful. The feasibility is
sound and will be closely coordinated by senior staff members.
.Project Report
A report will be prepared and submitted to the Board describing the program
methodology, the progress, results of the market development project, and an evaluation
of the program. This will be completed and submitted at the end of FY 94/95.
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